Creative Strategist

Alpha Iota BPO


Date: 2 weeks ago
City: Remote
Salary: MYR 4,000 - MYR 5,500 per month
Contract type: Full time
Remote
Join Our Alpha Iota Family, Where Everyone Wins!

  • Exciting Work-from-Home Opportunities
  • Learning & Development Programs to Upskill Yourself
  • Lucrative Salary Package
  • Health and Wellness Perks & Benefits
  • Motivating and Supportive Teams
  • and lots more!


Alpha Iota is based in Southeast Asia, where we are rapidly growing and are constantly on the lookout for talented individuals like yourself who want to make a difference and kickstart their successful careers. Heres what awaits you at Alpha Iota!

What would you be doing:

1. Creative Strategy & Campaign Direction

  • Develop creative strategies that align with acquisition and engagement goals across paid and owned channels.
  • Lead ideation of campaign concepts, hooks, narratives, and content formats that resonate with gaming audiences.
  • Translate insights and briefs into clear creative direction for designers, editors, and writers.


2. Market & Competitor Research

  • Monitor trends across the gaming and digital advertising space using tools like Meta Ads Library, BigSpy, and TikTok Creative Center.
  • Analyze top-performing ads and competitor campaigns to identify creative gaps and white space opportunities.
  • Maintain a trend deck or swipe file that keeps the team inspired and informed.


3. Performance-Backed Strategy

  • Collaborate with media buyers and marketing leads to review ad metrics (CTR, ROAS, CVR, LTV, etc.) and utilize them to inform creative testing and refinement.
  • Build creative testing frameworks from angles and hooks to formats and messaging.
  • Help establish feedback loops between design and performance teams.


4. Collaboration & Creative Briefing

  • Serve as the strategic lead on creative projects, writing briefs, defining objectives, and guiding brainstorming sessions.
  • Collaborate closely with content producers to ensure creative output is aligned with both strategy and brand.
  • Step in with light design support if needed during high-volume periods or team absences (optional, not core).


5. Messaging & Audience Insights

  • Understand the psychology and motivation of gamers and help shape messaging that speaks to their desires and triggers.
  • Maintain consistency across creative touchpoints while tailoring messaging to different audience segments and platforms.


To be successful in this role, you will need to have:

  • 2 - 4 years of experience in creative strategy, brand planning, or campaign ideation, preferably within digital marketing, gaming, or entertainment sectors.
  • Familiarity with performance-driven marketing, you understand how creative connects to acquisition and retention.
  • Strong experience analyzing competitor campaigns and distilling insights from ad libraries and market tools.
  • Confident in leading creative brainstorming sessions and giving feedback to execution teams.
  • Excellent written and verbal communication skills in Chinese and English.

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