CRM Operation Executive

ZUS Coffee


Date: 6 days ago
City: Subang Jaya
Contract type: Full time
Position Responsibilities

  • Plan & Execute CRM activities such as app pushes, EDM via Marketing tool.
  • Execute day-to-day operations on dedicated CDP (customer data platform) platforms, including segmentation, customer journeys, journey testing and troubleshooting.
  • Utilize CDP capabilities to personalize customer experiences across different channels. Implement targeting strategies to deliver the right message to the right audience at the right time.
  • Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness,and customer engagement. Provide insights to optimize marketing strategies.
  • Assist on promotional offer configuration and deployment

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Qualification & Experiences

  • A diploma or a bachelor’s degree in marketing / marketing communications / data science /business or related field.
  • 1-3 years of experience in marketing operations, CRM, or growth-related roles.
  • Fresh graduates are welcomed.
  • Understanding and hands-on experience with CRM software (e.g., Salesforce, HubSpot, Zoho, Microsoft Dynamics 365)
  • Experience working with analytic tools such as Google Analytics-Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
  • High proficiency in Microsoft Excel
  • API Knowledge (Sometimes): For more technical roles, understanding APIs (Application Programming Interfaces) can be beneficial for custom integrations.
  • Able to work in a fast-paced and dynamic work environment
  • Ability to make hyper data-driven decision
  • Ability to learn and apply new knowledge fast and effectively.
  • Critical thinking and creative.
  • Ability to have a structural thinking and documentation skill.

a Necessity, not a Luxury

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