Customer Relationship Manager

Alliance Bank Malaysia Berhad


Date: 5 days ago
City: Subang Jaya
Contract type: Full time


  • Sales and Service Management
    • Focus on excellent personalized service to PB customers by attending to PB customers various banking transaction needs while resolving problems/complaints within specified TAT
    • Actively identify and pursue sales opportunities by:


  • Expanding and growing new customer base & New Investment Account through referrals from existing PB customers or through personalized service recovery efforts
  • Growing existing relationship AUMs i.e. CASA & Fixed Deposits and ability to acquire new customers
  • Working with Wealth Management Office, Branch Operations, Customer Service Division, Lending Hubs to obtain comprehensive product updates that is exclusive to our affluent customers
  • Identifying cross-sell opportunities among existing PB customers as well as for relationship deepening
  • Promoting product bundles (where applicable) to higher cross-sell penetration and contribute to growth in bank’s revenue
  • Actively sourcing for new sales and leads within internal database and cross-referral obtained from Alliance@Work, SME, Commercial and Corporate Banking and other cross products within GCB.
    • Execute sales performance and tracking processes by:
  • Supporting Branch Manager/PB Hub Manager to assist in contributing commendable achievement by ensuring both sales and service performances meet the branch target
  • Compiling and submitting accurate and timely sales reports
    • Maintain accurate and updated information by:
  • Keeping abreast with updated product information and market changes (e.g. revised interest rates of Alliance Bank products and competitors)
  • Serving as the first line of defense to identify fraudulent & unusual activities, uphold operational compliance
  • Portfolio & Relationship Management
  • Grow customer franchise and contain customer attrition at low rate
  • Constantly grow balances and share of wallet in key products i.e. CASA, FD, Foreign Current Account & Investment Products (UT, DCI, SI) and Insurance Products (RP)
  • Actively convert existing FD portfolio to revenue generating products i.e. CASA and/or FCA/DCI/product bundles
  • To actively market and sell consumer products to own portfolio of PB customers
  • Understanding and assessing customers’ requirements and recommend appropriate consumer products
  • Actively cross-selling to Alliance Bank’s customers
Referring new non-consumer lending opportunities and completing the referral form to direct to the appropriate lending units (e.g. Commercial and Corporate Banking).

  • Build and maintain long-term and profitable relationships by:
    • Providing quality customer service. Obtain customers’ feedback on sales-related matters and inform BM/PB Hub Manager where appropriate
    • Resolving customers’ problems and complaints on sales-related matters and escalate unresolved complaints to BM/PBHM/CSH/RH and Service Quality for formal reply on an exception basis
    • Ensure turnaround time for wealth products / credit applications and fulfillment processes are within service levels agreed upon. Escalate to BM/PBHM/CSH/RH when necessary
    • Strictly adhere to contact management & service standards for calls, visit, portfolio review and market research frequency to PB customers
    • People Management
    • Manage stakeholder and be a team player.
    • Participate in daily / weekly sales briefings conducted by Branch Manager/PB Hub Manager.
    • Project a professional business image at all times through high standards of housekeeping and personal grooming.
    • Risk, & Regulatory Management
    • Manage portfolio risk exposure for own portfolio of customer’s risk exposure by checking and audit. Ensure zero mis-selling to PB customers.
    • Ensure that there are no discrepancies, exceptions and non-compliance when booking sales (e.g. Unit Trust, Currency and Treasury products) in the PB Hub/branch.
    • Ensure self compliance on Alliance Bank’s policies and procedures, Sales Compliance, KYC, AMLA guidelines, 3rd party confidentiality, including credit control procedures, audit compliance and BNM guidelines.

    NOTE: Job Descriptions are subject to change at the discretion of the Management

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