Digital Demand Strategist
IBM
Date: 1 week ago
City: Petaling Jaya
Contract type: Full time
Introduction
The Digital Demand Strategist is responsible for Audience Engagement, focussed on consideration, localised client journeys and deliver high quality demand capture and creation via digital tactics. This is a regional ASEAN role and will require some understanding of the cultural, professional and geographical variance within the region.
Your Role And Responsibilities
Design and execute modernized, digital demand generation strategies to deploy buyer journey narratives that address buyer needs/wants and integrate inbound and outbound touches,
To intelligently syndicate marketing content and to translate responses into sales opportunities.
This extends from applying analytics to better profile, target and retarget prospects, deploying integrated inbound and out boundmarketing techniques, developing and managing the digital and social strategy for the ASEAN market through to ensuring marketing objectives are strategically aligned across the buyer's digital journey and dynamically adapting campaigns to deliver higher quality responses and improve conversion rates.
Building marketing strategies designed to drive growth.
End-to-end strategic design of the full customer experience, using account- and technology-based marketing tactics, working closely with the Field Marketers and Demand strategists.
Preferred Education
Bachelor's Degree
Required Technical And Professional Expertise
Additional ASEAN language would be desireable
The Digital Demand Strategist is responsible for Audience Engagement, focussed on consideration, localised client journeys and deliver high quality demand capture and creation via digital tactics. This is a regional ASEAN role and will require some understanding of the cultural, professional and geographical variance within the region.
Your Role And Responsibilities
Design and execute modernized, digital demand generation strategies to deploy buyer journey narratives that address buyer needs/wants and integrate inbound and outbound touches,
To intelligently syndicate marketing content and to translate responses into sales opportunities.
This extends from applying analytics to better profile, target and retarget prospects, deploying integrated inbound and out boundmarketing techniques, developing and managing the digital and social strategy for the ASEAN market through to ensuring marketing objectives are strategically aligned across the buyer's digital journey and dynamically adapting campaigns to deliver higher quality responses and improve conversion rates.
Building marketing strategies designed to drive growth.
End-to-end strategic design of the full customer experience, using account- and technology-based marketing tactics, working closely with the Field Marketers and Demand strategists.
Preferred Education
Bachelor's Degree
Required Technical And Professional Expertise
- Experience in relevant markets creating and implementing successful digital marketing plans, leveraging a range of tactics and technologies within budget, and on time.
- Ability to work with cross functional and multicultural teams, collaborating independantly and comfortable with ambiguity
- Understanding of B2B technology products, sales cycles, and solution positioning.
- Highly empathetic, able to imagine walking in our customers’ shoes
- Understand current and emerging marketing technologies and fundamentals of digital marketing
- Mix of “right brain, left brain" analytical and creative thinking.
- Strong project management, time management, prioritization and organizational skills
- Able to make rapid decisions and assert proposals based on data-driven insights
- Strong executive presentation and stakeholder management skills
- High effectiveness working cross functionally to drive plans through to execution
- Fluent in English.
Additional ASEAN language would be desireable
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