Digital Marketing Assistant

Job Description

• Track key performance metrics across social media platforms such as engagement, reach and conversion rates
• Analyze data to identify trends, opportunities, and areas for improvement, and adjust strategies accordingly
• Prepare comprehensive reports on social media performance, highlighting successes, challenges, and actionable insights for stakeholders
• Audit and analyze social media presences, including digital advertising cost and returns
• Analyze social media campaigns with tracking system, gathering necessary data according to the planned objective to determine efficacy and areas of campaign improvement
• Monitor and develop reports on competitor activity within social media spaces

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or related field
• Strong written and verbal communication skills, with a keen eye for detail
• Creative thinking and ability to generate innovative ideas for content and campaigns
• Analytical mindset with the ability to interpret data and derive actionable insights
• Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment
• Ability to work both independently and collaboratively within a team