Digital Marketing Communications

Job Title: Digital Marketing Communications

Location: Petaling Jaya, Selangor, Malaysia

Job Type: Permanent - Hybrid

Opportunity Overview: Robert Walters has an exciting opportunity for a Digital Marketing Communications, to join our client for a permanent role. This permanent role will provide exposure to a truly international and multicultural environment that appreciates and respects individuality.

About our client: Our client is well-placed as one of the leading medical suppliers in Malaysia. They work closely in partnership with hospitals and healthcare institutions for the best patient outcomes. Their proven track record as a major hospital supplier of medical devices, equipment and pharmaceuticals paves the way for market leadership.

Role Objective:

As a Senior Executive, Marketing Communications, you will play a vital role in planning and managing digital marketing campaigns across various channels to build brand presence, optimize user experience, and drive lead generation for a range of products.

Your key responsibilities:

• Plan, execute, and manage all digital marketing campaigns across various channels, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), Digital Event Marketing, Email Marketing, and social media.
• Establish and execute digital marketing strategies to build company branding.
• Work with marketers and other stakeholders to maintain digital presence.
• Maintain consistent brand messaging across all social channels.
• Identify, analyse, and measure trends and content to assess how well it’s performing and optimize user experience.
• Create and maintain an editorial calendar to deliver targeted content.
• Together with relevant stakeholders, drive the Lead-to-Order framework and maintain a healthy level of Lead generation and conversion in all digital campaigns.
• Manage the digital platforms (Articulate, Webinar, etc.) related to Aesculap Academy events.
• Whenever necessary, support regional, national and Aeculap Academy physical events to gain insights to further improve customers’ experience and engagement.

What you will bring to the team:

• Bachelor’s degree in mass communication or marketing, preferably with specialization in Digital Marketing.
• 4 - 5 years of digital marketing experience is necessary.
• Strong writing and editing skills (content creation, copywriting, etc.), project management and managerial skills, as well as usage of marketing software and tools.
• Social media savvy, with a passion for staying on top of trends; possesses a strong sense of creativity, imagination, and innovation.
• Excellent interpersonal skills, with the ability to collaborate with other departments.

The client promotes collaboration and aims to provide a supportive and inclusive environment where all individuals can maximize their full potential.

As we are continuously hiring for all our clients in the region, we will retain your CV in our database for any other positions that may fit your profile. Therefore, please let us know if you are not agreeable to that.