Digital Marketing Executive

Company Description

Paperballad & Co. is a UX Strategy & Content Marketing Agency based in Kuala Lumpur. We help brands grow through UX communication strategies via social media and SEO. Our philosophy is to treat every project as if it were our last. We focus on the User Experience (UX) and make sure that our clients are the best from both a product and marketing standpoint. We keep our team small to maintain a culture of quality and to ensure that we grow as a team.

Role Description

This is a full-time hybrid role for a Digital Marketing Executive located in Kuala Lumpur with some flexibility for remote work. The Digital Marketing Executive will be responsible for the day-to-day management of digital marketing channels. Mainly META and SEO. Developing and implementing social media marketing strategies, running paid advertisements, creating web content, analyzing web analytics data (SEO), and communicating with clients and team members.

Day-To-Day Tasks

1. Paid ads management and optimisation
2. Social media management
3. Content creation and cross-department collaboration
4. Market research, analytics and reporting
5. Social media (META) and SEO strategies
6. Client, stakeholder, and budget management
7. Learning, communicating, and sharing

Additional tasks may be required on an ad-hoc basis, depending on upper management decisions.

Qualifications

• Marketing and Communication skills
• Experience in Social Media Marketing (META)
• Web Content Writing skills
• Experience in Google Search Engine Optimisation (SEO)
• Excellent written and verbal communication skills
• Ability to work independently and in a team environment
• Bachelor's degree in Marketing, Communications, or related field
• Experience in the tech startup industry is a plus
• META Certifications are a plus