Digital Marketing Manager (Paid)

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

Crimson Education is a Series C, global EdTech startup founded in 2013 with the idea that through personalized education and technology, we can transform students into the world leaders of tomorrow. We’re now in 28 markets and have an ambitious team of 700 that’s rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathways.

This is a full-time position, that can be worked remotely or in one of our many offices around the globe.

What are the main responsibilities for this role?

Content Development: Craft engaging ad copy based on thorough keyword research. Manage and optimize key campaign elements, including conversion rates and bidding strategies, to maximize impact.

Data-Driven Analysis: Employ advanced analytics to dissect campaign data, evaluate keyword costs, and test the effectiveness of landing pages. Share insights on emerging opportunities and potential risks, fostering informed decision-making.

Tracking and Accuracy: Guarantee the integrity of campaign data through meticulous tracking using Google Tag Manager and Analytics, ensuring actionable insights for continuous improvement.

Market Intelligence: Keep abreast of the latest digital marketing trends and Google Ads best practices, applying this knowledge to keep our campaigns at the forefront of the industry.

Team Empowerment: Mentor team members in Paid Search excellence, guiding their campaigns towards success and encouraging the adoption of innovative strategies.

Revenue Growth: Collaboratively spearhead initiatives with the performance marketing team to boost revenue through strategic non-brand campaigns.

Innovative Experimentation: Pilot and perfect new Paid Search strategies and channels, embracing experimentation to uncover growth avenues and expand our digital footprint.

Optimize for Success: Improve campaign efficiency by conducting ad copy tests, carrying out continuous optimizations, and ensuring campaigns perform at their peak levels.

What skills and experience are required?

Experience: Minimum 3-5 years in paid search (advanced Google and Bing skills required) and 3+ years using Google Analytics, Looker, or similar tools.

Language Skills: Proficiency in written and spoken English.

Track Record: Proven lead generation and audience growth capabilities.

Team Player: Ability to collaborate effectively with diverse teams and regions.

Tools:

Proficiency with bid management platforms like Kenshoo, Marin, or Search Ads 360 and basic knowledge of Asana or similar tools.

Why work for Crimson?

Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work

Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year

$1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!

Psychologist on staff

Insightful fireside chats and workshops to help support our high-performing and ambitious team

Radical Candor is a feedback approach we live by

We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

Please keep an eye on your spam/junk email folder for correspondence from the Team