Digital Media Specialist

Position

Within our Parfums Christian Dior business unit, based in Kuala Lumpur Malaysia we are looking for a talented and motivated Digital Media Specialist. This is a 6-months contract position.

Reporting to the Head of E Business & Digital, your main mission will be to support the implementation of Dior’s digital media strategies. The main focus will be coordinating with agency to ensure that campaigns are set up on time and as per the Central guidelines. This involves close coordination with agency to ensure timely campaign execution, with a primary focus on digital channels.

Job responsibilities

DIGITAL MEDIA

• Work closely with Regional/Central Media team and the agencies to support on the advertising campaigns on paid social, SEM (Search Engine Marketing), display and video online, and ensuring that the campaigns respect the Central guidelines, budget and timeline.
• Coordinate with the media agencies to ensure successful execution of the campaigns from media agency brief to end-of-campaign reporting: including the media brief, securing the media plan approvals, creation of ads previews and validation of the content/campaign ads.

• Coordinate weekly meetings with agency to align on media plans, timelines, deliverables with a focus on reviewing on-going performance and optimizing to achieve objectives.

• To work closely with media agency for post-campaign analyses, evaluate effectiveness of each ad campaign, share results and learnings with relevant parties, and establish an active feedback loop.
To work closely with multiple stakeholders for Monthly Media ANP closing: to ensure Media investments are activated and on par as per the monthly and yearly budgets or to shift spends strategically upon approval by Head, GM and Regional/Central

TRAFFIC ACQUISITION

• Support the execution of the traffic acquisition strategy in order to achieve E-Commerce performance KPIs, on the following levers: SEA, SEO and Paid social
• Work closely with agency to ensure profitability of media low funnel investments by proposing necessary optimizations.

• Monitor on a daily basis campaigns execution to guarantee optimal performance of all traffic acquisition levers by proactively challenging the agencies responsible for the set-up.

• Analyse traffic using data from media platforms, Google Analytics and our internal dashboards, and derive actionable insights.

Reporting & Other task

• Media Reporting: Prepare media reports and industry trend reports.
• Competition analysis of all the digital trends in the region and competitor activations.
• Completion & tracking of all POs and invoicing.
• Monthly memos and reports.
• Ad hoc requests to support Digital team

Profile

Academic Qualifications/ Work Experience:

• University graduate or above. Major in Marketing/Business. Digital Marketing Specialization / Certification is an added advantage.
• 2-3 years of marketing / digital media experiences

Key Competencies:

• Solutions focused approach, with an intellectual curious mindset, attention to details and ambition to add value through your analytical work.
• Interest and awareness of luxury brands
• Proactivity and drive for results
• Teamwork and empathy
• Good sense of urgency and accuracy.
• Good command of MS Office especially Excel and Powerpoint.

PARFUMS CHRISTIAN DIOR
MAISON

Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladies’ style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to “leave a trail of desire in a woman’s wake”. This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines.
The current-day trustees of this legendary expertise – Francis Kurkdjian, Perfume Creation Director, and Peter Philips, Creative and Image Director for Dior Makeup – are the heirs to Christian Dior’s perfectionism. The worldwide renown of the House’s creations is partly down to its seductive muses, including Charlize Theron, Natalie Portman and Robert Pattinson