Executive - Digital Marketing

About GMG

With a diversified portfolio of leading sports and over 500 stores globally, inspiring, and empowering active lifestyles is at the core of what we do. Our portfolio in Asia features both home-grown concepts as well as international powerhouse brands such as RSH, Sun & Sand Sports, Nike, Columbia, Vans, Timberland and more. By providing authentic, high-quality sports gear, we inspire and empower our community to live healthy and active lifestyles.

Given our tremendous growth, we are searching for dynamic, entrepreneurial, broad-minded individuals to be part of our rapidly expanding team! Join our diverse and motivated team to hone your creativity as well as implement new initiatives within a nurturing, equal opportunity environment!

About the role

As a Digital Marketing Executive for E-Commerce, you will be responsible for supporting the Digital Marketing Manager in developing and executing digital marketing strategies to drive traffic, acquire customers, and maximize sales for our E-Commerce platform along with managing of Marketplace digital marketing requirements. You will be a part of digital marketing team and collaborate closely with cross-functional teams to achieve business objectives and enhance the online shopping experience

Responsibilities:

• Digital Strategy execution - Work with the team to achieve business goals, identify the focus areas, execute the plan
• Performance marketing campaigns - Plan paid marketing campaigns, track performance metrics including ROAS, Conversion etc..
• SEO and Content Marketing - Improve organic searches, recommendations, on site search and visibility
• Affiliate marketing - Manage affiliate partners, improve commission and ROAS
• CRM - Manage EDM, customer database, Loyalty and repeat purchase
• Analytics and Reporting - Use analytics to manage marketing metrics, KPIs and data driven decisions

About the requirements

• Bachelor’s degree in Marketing, Analytics, Ecommerce, Business or related field
• 2 to 5 years of Digital Marketing experience with any E-Commerce website (especially fashion), Marketplace like Shopee, Lazada or Marketing
• Familiarity with SEO, SEM, Content, Social media management. And, Google Ads, Facebook Business Manager, Google Analytics & email marketing platform
• Analytical competency to interpret data, generate insights and make data driven decisions
• High English proficiency and Chinese language knowledge would be an advantage.