Graphic Designer

Graphic Designer — Job Scope (Envie Fashion)

1. Visual Concept & Design Execution

● Develop creative visual concepts aligned with Envie Fashion’s brand identity, seasonal themes, and campaign objectives.

● Create design assets for both digital and print (social media posts, posters, banners).

● Produce layouts that reflect Envie’s aesthetic especially for blouse, denim vintage, and Gen Z centric product lines.

2. Digital Content for Social Media

● Design eye catching graphics for Instagram, TikTok, Facebook, Pinterest and other platforms.

● Collaborate with the social team to produce carousel posts, reels thumbnails, story graphics, and promotional visuals that drive engagement.

● Ensure designs follow latest visual trends but remain on brand.

3. Campaign & Promotional Materials

● Create concepts and design deliverables for major campaigns ( Raya Month, seasonal releases).

● Support marketing initiatives with campaign graphics for online ads,website, cover photo, web banners, and fashion launches.

● Work on product visuals editing and improving photos with creative overlays, typography, and brand elements.

4. Branding & Visual Identity Support

● Maintain consistency of the Envie Fashion brand across all materials.

● Update and refine brand guidelines or help create new ones (typography, color palettes, logo usage, visual tone).

● Collaborate with the content team to align graphic design with storytelling and messaging.

5. Cross-Department Collaboration

● Work closely with:

○ Marketing & Social Media Team — for campaign timing and content needs.

○Photographers & Stylists — for photoshoot concepts and graphic directions.

○ Product & Merchandising — for product graphics, packaging designs..

● Attend creative meetings and give feedback on visual direction.

6. Asset Management & File Delivery

● Organize files, design templates, and source materials for team access.

● Prepare final files for publishing or print (resizing, exporting in required formats, ensuring quality control).

● Maintain version control and archive past campaign assets.

● Upload product in Shopee and TikTok.

7. Trend Research & Creative Growth

● Research current design and fashion trends, especially favored by Gen Z audiences.

● Suggest innovative visual ideas to improve brand aesthetics and user engagement.

● Experiment with bold, fresh concepts that elevate Envie’s visual presence.