Group Brand Manager

Abbott


Date: 16 hours ago
City: Petaling Jaya
Contract type: Full time
Job Description

  • Perform a range of activities to effectively market assigned products, such as overseeing product development and design localization, setting prices, launching new products, overseeing execution of consumer and trade campaigns (ATL and BTL), and monitoring sales and market share performance
  • Well verse in CRM and Digital to monitor, analyze, and evaluate/identify market/consumer opportunities for the product portfolio
  • Develop and participate in the development of marketing objectives, strategies and ensure their execution on the assigned product
  • Work closely with cross functional team (ethical sales, medical, regulatory, trade marketing, SFE/training, market research, finance, logistics and external agencies or related area team) to ensure timely execution of marketing initiatives and monitor related KPIs
  • Prepare monthly sales forecasts and quarterly marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plan to improve the sales and market share performance of the product
  • Support product training and develop detailing pieces to support consumer and trade sales team in delivering key product message to target audience
  • Monitor, analyze and evaluate product performance and customer feedback to generate new product ideas, identify product features that need to be changed to meet customer needs and liaise with other areas of the organization to implement these changes.
  • Understanding ethical role in driving market potential is an added advantage
  • Ensure compliance of Abbott Code of Ethics

Minimum Skill, Education, Experience

  • University degree in Business/Marketing Management, Mass Communication, Nutrition/Dietetics or related Science background. Additional qualification (eg MBA in marketing or business management) will be an added advantage
  • Minimum 3-5 years’ professional working experience in nutrition or medical/OTC consumer marketing in healthcare or FMCGs environment (with pharmacy as key channel)
  • Experience in ethical/HCP marketing is an added advantage
  • Able to multi-task and operate in regulated environment (both external & internal)
  • Excellent in English, both written and oral. Good working knowledge of Bahasa Malaysia and Mandarin

Managerial

KEY COMPETENCIES REQUIREMENTS:

  • Strong strategic thinking and analytical skills with a positive attitude to perform and deliver result

Behavioral

  • Demonstrate strong will power to perform in high growth environment, good interpersonal, presentation and cross functional skills
  • Good team player

Dimensions/Measures

Achievement as per plan for the goals:

  • Consistent, timely and high quality delivery of marketing and sales activities/campaign
  • Brand Sales
  • Market share
  • Division margin

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