Head of Social Commerce & Content, Personal Health JAPAC

Job Title
Head of Social Commerce & Content, Personal Health JAPAC

Job Description

Job Title: Head of Social Commerce & Content, Personal Health JAPAC

We are seeking a dynamic and innovative Head of Social Commerce and Content to lead our efforts in driving consumer engagement, brand loyalty, and revenue growth through social media platforms and content strategies. This role requires a deep understanding of the intersection between social commerce, content creation, and the personal care market. You will be responsible for crafting and executing strategies that leverage social media, influencer partnerships, and compelling content to convert followers into consumers while strengthening the brand’s social commerce presence.

Your Role:
Social Commerce Strategy:

• Working with local district and country teams develop and execute a comprehensive social commerce strategy to drive direct sales through social media platforms.
• Identify and leverage new tools, platforms, and trends in social shopping (e.g. Instagram Shopping, TikTok Shop, live shopping).
• Collaborate with e-commerce and marketing teams to create seamless shopping experiences from social media to checkout.
• Identifying new opportunities to drive commerce and brand engagement, based on evolving customer and cultural trends, including a focus on reaching younger and more diverse audiences.
• Partnering across functional teams (including Media, Insights, Content, Finance) to drive process improvement and efficiency.
  
  

Content Strategy and Creation:

• Lead the development of engaging, high-quality content tailored for diverse social media platforms.
• Oversee the production of videos, graphics, live streams, and written content to showcase products and brand identity.
• Create a cohesive content calendar aligned with product launches, campaigns, and key marketing moments.
  
  

Influencer and Community Engagement:

• Build and manage relationships with influencers, creators, and brand ambassadors to amplify social commerce efforts in the strategic countries of JAPAC zone.
• Oversee user-generated content (UGC) initiatives and foster an engaged online community.
• Track and analyze the impact of influencer campaigns on brand visibility and sales.
  
  

Revenue and Performance Management:

• Drive measurable revenue growth through social commerce initiatives.
• Set, monitor, and report on key performance indicators (KPIs) such as engagement rates, conversion rates, and sales.
• Use data analytics to optimize campaigns and content strategies for maximum ROI.
  
  

Cross-Functional Collaboration:

• Partner with regional commercial, product, marketing, and e-commerce teams to align social commerce efforts with broader business objectives.
• Collaborate with customer service to ensure prompt responses to inquiries and a seamless shopping experience.
• Work with IT and platform teams to integrate social commerce tools and features.
  
  

You're the right fit if:

• You have Bachelor’s Degree in Marketing/ Communications/ Business or a related field (MBA preferred).
• 12+ years of experience in social media, content creation, or digital marketing, with at least 3 years in a leadership role.
• Experience in consumer electronics or a similar fast-paced, innovation-driven industry is highly desirable.
• Deep understanding of social media platforms (TikTok, YouTube, META, etc.) and their commerce capabilities.
• Expertise in content creation and storytelling, with a strong portfolio of successful campaigns.
• Strong analytical skills with experience in using tools like Google Analytics, Sprout Social, or similar platforms.
• Excellent leadership, communication, and interpersonal skills.
• Passion for personal care and healthcare and staying ahead of digital marketing trends.
  
  

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business here.
• Discover our rich and exciting history here.
• Learn more about our purpose here.
  
  

If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.