Hotel Growth Marketer

Role Overview

The Hotel Growth Marketer will own the strategy and execution for driving hotel traffic, bookings, and revenue on the MOVE platform. Reporting to the Head of Digital Marketing, you'll be responsible for converting MOVE's flight-first users into hotel bookers—a unique challenge that requires creative cross-sell strategies, deep funnel optimization, and sophisticated marketing execution.

This role sits at the intersection of growth marketing, revenue optimization, and product strategy.

Location: Kuala Lumpur (MOVE HQ)

Key Responsibilities

Strategic Growth Leadership

• Define and execute the hotel growth marketing strategy across ASEAN markets, with clear quarterly targets for traffic, conversion, and revenue.

• Own the hotel attach rate KPI—developing systematic approaches to convert flight bookers into hotel customers through cross-sell, bundling, and lifecycle marketing.

• Build and optimize the SNAP (Flight + Hotel) packages marketing strategy.

Conversion and Funnel Optimization

• Own look-to-book conversion for hotel inventory, targeting through systematic optimization

• Design and execute A/B testing roadmap for hotel search, listing pages, and checkout flow—partnering closely with Product and Engineering

• Implement personalization strategies using flight booking data (destination, travel dates, cabin class) to surface relevant hotel recommendations

• Optimize mobile booking experience for SEA markets where 80%+ of transactions occur on mobile

Performance Marketing and Demand Generation

• Manage paid acquisition for hotel inventory across Google, Meta, and programmatic channels with clear ROAS targets

• Optimize metasearch presence and bidding strategy for hotel inventory

• Develop SEO strategy for hotel landing pages targeting high-intent destination + hotel queries

• Build attribution models that accurately credit hotel bookings across touchpoints

Inventory and Partnership Collaboration

• Partner with the Supply team to align marketing priorities with inventory availability and strategic hotel partnerships

• Identify compression periods, major events, and seasonal opportunities for promotional campaigns

• Collaborate on rate parity and pricing strategy to ensure competitive positioning versus OTA competitors

• Surface customer and conversion insights to inform partnership negotiations and inventory expansion

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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