IBM ASEAN External Communications Professional

Key Responsibilities

• Conceptualize and execute on IBM’s external communication strategies to drive greater visibility for the IBM brand and build thought leadership for specific businesses creatively and increase IBM’s share of voice for
• both Thailand and ASEAN.
• Build mindshare for the IBM brand and capabilities by leveraging relationships with key media and various external stakeholders in the region. 
• Develop and lead execution of communications plans for key IBM imperatives aligned to business strategies. 
• Conceptualise programs at an ASEAN level and help country teams to replicate these locally to drive consistent storytelling and increase share of voice.
• Localising global narratives and providing the country teams with a view of the kep activities they can take advantage of.
• Develop aligned, consistent messages applying communications techniques with a strong storytelling approach to align to the national agenda.
• Make sound judgement in managing crisis working with internal and external stakeholders with the aim to minimise impact to the IBM brand.  
• Support teamwork and collaboration for Communications and Social Media campaign planning and execution along with taking a social first approach for announcements, as needed.
• Support country teams on helping them build their external media narrative and have a healthy, consistent lineup of media activities.
  

IBM seeks a dynamic and experienced External Communications professional to join the ASEAN Communications and Social team. Keen understanding of the technology market, excellent relationship with top tier media (preferable good understanding of Thailand and asean as a region); good knowledge of social media are prerequisites for the role. With strong stakeholder management skills, the successful candidate, working collaboratively with the Thailand leadership and ASEAN team will build a powerful brand presence for IBM.