Junior Brand Manager - Heineken

Role Purpose

Supporting the Brand Manager, Senior Brand Manager (and Marketing Manager) on the overall brand management to ensure the achievement of pre-determined profit, volume, market share and equity objectives of an assigned brand (or brands).

KEY ACCOUNTABILITIES

• Responsible for assisting the Brand/Senior Brand Manager with the implementation of the annual brand plan ensuring achievement of jobs, whilst optimizing ROI in line with jobs and adopt zero-based budgeting throughout the year
• Implement Heineken ways of working & training to ensure a consistent approach to all tasks
• Implement and measure brand activities with full compliance as per the Annual plan/GAME Plan under the supervision and guidance of the Brand/Senior Brand Manager
• Maximize ROI on jobs by owning and executing ‘fewer, bigger, better’ campaigns
• Implement and evaluate activities in accordance to internal processes and procedures – budget monitoring and tracking; raising PR/PO/GRNs; preparing ARP/AERs for all major brand activities
• Demonstrate behaviours that are consistent with company vision, purpose, values and culture that contribute to HMB’s total marketing team effectiveness
• Communicate internally to ensure support from rest of HMB for brand initiatives and drive belief in activities
• Supply input for monthly and quarterly reports of your brand, including corrective actions
• Implement and own all BTL activities and digital activations in line with the big idea/TTL campaigns that are all grounded in consumer insights
• Keep track of activity performance and brand metrics through regular monitoring and reporting
• Consulted on digital strategy and paid/owned/earned media touchpoints & once agreed, responsible for implementing them.
• Work with the Trade Marketing team to ensure activations are embedded in the channel plans and are receiving due focus.
• Present brand ideas, brand plans, innovations to internal stakeholders via road shows and trade visits
• Undertake regular trade visits in market to monitor brand performance and visibility in the market
• Work with Trade Marketing to improve brand performance in all channels, based on mystery visits as well as any promotional strategy
• Activate sponsorships and events in line with the brand jobs to be done
• Develop platform/channel plans in line with the brand jobs to be done
• Assist the Brand/Senior Brand Manager with innovations, the innovation process and packaging development.
• Support the innovation Project Manager with relevant innovation or renovation projects
• Track performance of innovations and evaluate according to guidelines in the ISC gate process
• Develop packaging for your brand, under supervision of the Brand/Senior Brand Manager

Key Requirement

• Degree in Business Administration, Marketing or its equivalent with 3 – 5 years marketing experience in FMCG, creative or lifestyle industries, including promotions, innovation, activations and brand planning.
• Strong communication, persuasive and has problem solving skills
• Resourceful, meticulous and possess strong analytical skills