Junior Digital Marketing Executive

Position Overview

The Junior Digital Marketing Executive plays a key role in supporting the company’s digital marketing initiatives across social media, paid advertising, and CRM channels. This role focuses on executing impactful digital campaigns, optimizing performance through data-driven insights, and maintaining consistent brand presence across multiple platforms. The ideal candidate is creative, analytical, and detail-oriented, with a passion for social media trends and digital marketing innovation.

Key Responsibilities

Social Media & Content Management

• Assist in planning, executing, and managing content across Facebook, Instagram, TikTok, Xiaohongshu, and other relevant platforms.
• Curate and publish engaging, on-brand content that aligns with campaign goals and brand messaging.
• Monitor and report on social media performance, and optimize content strategies for improved results.
  
  

Digital Advertising

• Support the setup, execution, and optimization of paid campaigns on Meta Ads and Google Ads.
• Track and analyze campaign performance to ensure ROI and alignment with marketing objectives.
• Assist in preparing performance summaries and recommending optimization strategies.
  
  

Performance Tracking & Reporting

• Compile and analyze monthly reports covering social media, website traffic, and ad campaign performance.
• Identify key insights and trends to guide future campaign improvements.
  
  

EDM, WhatsApp Marketing & Website Management

• Assist in the planning and execution of EDM and WhatsApp marketing campaigns.
• Manage audience data for targeting, personalization, and engagement improvement.
• Support website updates and track user behavior using Google Analytics and other tracking tools.
  
  

Brand & Strategy Support

• Support brand positioning initiatives to strengthen overall market presence.
• Ensure consistent messaging and visual identity across digital channels.
  
  

Client Engagement

• Respond professionally to customer inquiries across social media and WhatsApp.
• Maintain a timely, accurate, and customer-focused communication approach.
  
  

Qualifications & Experience

• Diploma or Bachelor’s Degree in Marketing, Communications, Business, or related field.
• 2–3 years of hands-on experience in digital marketing, social media management, or paid advertising.
• Strong understanding of social platforms such as Facebook, Instagram, TikTok, Xiaohongshu, and emerging digital channels.
• Basic knowledge of Meta Ads, Google Ads, SEO, SEM, and website management.
• Experience with EDM, WhatsApp marketing, and CRM tools (including data management and performance analysis).
• Proficiency in analytics tools such as Google Analytics and Meta Business Suite, and other relevant platforms.
• Strong analytical skills with the ability to interpret data into actionable insights.
• Creative, detail-oriented, and results-driven, with excellent time management and communication skills.