Key Account Manager, Social Commerce

Deliver the results that drive change.

At the Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Join us in our exciting quest to build the future home.

All About The Role

Responsible for achieving defined sales and volume targets, while building and maintaining strong relationships with internal and external stakeholders. May also oversee and support a network of dealers or agents to drive indirect sales.

What You'll Do

Social Commerce Strategy & Sales:

• Develop and implement social commerce strategies to drive sales for TikTok Shop, Live commerce, Chat & Shop
• Collaborate with the marketing team to align social commerce initiatives with overall marketing goals.
• Set the guidelines and strategy for agencies, influencers, campaigns and partnerships.
• Drive number of customers and sales on new sales channels (social commerce)
• Steering the social commerce advertising campaigns to boost product visibility and sales.
• Monitor and analyze sales data to identify trends and opportunities for growth.
  
  

Category and Channel Management:

• Manage the channel and category strategy and execution plan to on board the right assortment by channel for assigned categories
• Initiate and drive commercial planning and channel promotion to drive sales and excitement to customers
  
  

Affiliates management, Livestreaming & VDO shopping contents

• Collaborate and oversee the creation of engaging and conversion-driven contents tailored for various social commerce platforms (e.g. Tiktok Shop, Chat&Shop)
• Collaborate with content creators, affiliates and influencers, manage execution of Conversion-led social commerce campaigns.
  
  

Customer Insights:

• Gather and analyze customer insights and feedback to inform content creation and strategy adjustments.
• Conduct regular market research to stay updated on social commerce trends and best practices.
  
  

Operation Management:

• Working closely with operation team and Product Line team to ensure E2E support of social commerce sales channel.
• Management LIVE slot and booking process with the agencies
  
  

Reporting and Analytics:

• Prepare regular reports on social commerce performance, including key metrics such as engagement rates, conversion rates, and sales.
• Use analytics tools to track and measure the success of social commerce initiatives.
• Utilize social media tools and analytics to monitor performance and adjust strategies accordingly.
  
  

Who You Are

• Bachelor's Degree in Marketing, Communications, Business, or a related field.
• Proven experience in social media marketing, e-commerce, or a related role.
• Strong understanding of social commerce trends and best practices.
• Excellent written and verbal communication skills in Malay and English.
• Proficiency in social media management tools and analytics platforms.
• Creative mindset with the ability to produce engaging and innovative content.
• Strong organizational skills and attention to detail.
• Ability to work independently and as part of a team.
• Experience in the retail or fashion industry is a plus.
  
  

Why Electrolux

We believe in delivering better living for consumers. In Asia, this means adapting global excellence to local needs with agility and cultural relevance. Join us to lead the digital transformation of how we market, sell, and serve in a region full of growth potential.

Where you'll be:

• You will be based in Petaling Jaya Office and reporting to E-Commerce Senior Manager, Singapore & Malaysia
  
  

Benefit highlights:

• Discounts on Electrolux products and services.
• Medical & Hospitalization coverage.
  
  

As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you.

Find more on:

Electrolux Group

Electrolux Group LinkedIn

Electrolux APAC&MEA: