KOL Specialist/Influencer Marketing Specialist

Responsibilities

• Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion using multiple channels
• Handle the entire influencer marketing process, from identifying and engaging suitable KOLs/Influencers in business collaborations through social media platform (TikTok & Instagram)
• Analyze and identify the best content promotion trend to give further key recommendations in order to discover other ways of reaching customers and driving sales traffic
• Handling the end-to-end process of the influencer marketing, from approaching suitable KOL/ Influencer, creating & present the brief, and reviewing their performance
• Ensure that a brand remains recognizable, up to date, and exciting to customers
• Making sure that branding is consistent across advertising and campaigns
• Forecast marketing campaign growth and ROI for marketing campaigns, working closely with product development and business development team
• Supervising advertising, product design, and other forms of marketing to maintain consistency in branding
• Manage KOL/Influencer seeding for campaign to create brand awareness and publicity

Qualifications

• Proven min. 1 year of working experience in Brand Marketing, KOL / Influencer Specialist, Digital Marketing,
• Fluent in English & Malay
• Bachelor's degree in Brand Communication or related major
• Experience handling beauty brand promotion or having a broad knowledge of beauty or skincare products is preferred
• Up to date with social media trends, especially on TikTok
• An ability to think strategically to produce innovative and original ideas
• Strong analytical skills partnered with a creative mind
• Strong negotiation & communication skills
• Data-driven thinking and an affinity for numbers
• Up-to-date with the latest trends and marketing best practices