Manager, Digital Marketing
AEON Credit Service (M) Berhad
Date: 1 day ago
City: Kuala Lumpur
Contract type: Full time
- Deliver digitally led marketing plans to achieve growth ambition for online customer acquisition of assigned portfolios/businesses.
- Drive New Customer Base through first product onboarding of credit cards or personal financing - increase customer conversions and generating qualified digital leads.
- Grow downloads, usage, and awareness of the AEON Wallet app and other AEON Credit products and services.
- Manage assigned marketing budget and evaluate the effectiveness of investments to identify areas of improvement and propose changes.
- Maintain knowledge of marketing trends, developments, and best practices to uphold the brand’s competitive advantage.
- Grow market segmentation & targeting for each assigned product line/channels.
- Identify target segments and opportunities within the existing customer base to improve migration to digital services.
- Conceptualize and implement a cohesive digital marketing strategy across all social media handles, ensuring alignment of communications and messaging across all digital platforms.
- Be accountable for measuring the effectiveness of digital marketing initiatives through tracking and analysis of campaign results with the aim to optimize and to scale at large.
- Manage the creation of all credit card usage campaign collaterals.
- Degree or other suitable qualification, preferably in Marketing
- Minimum 7 years of relevant working experience in a digital marketing capacity, preferably within the financial or banking industry.
- Strong digital marketing analytical skills including confidence with traditional touchpoints.
- Skilful in brand management, digital marketing, performance advertising, SEO/SEM, eDM marketing as well as, market research, customer segmentation and budget management.
- Ability to interpret and translate online and offline customer behaviours into strategic digital activities.
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