Manager-Growth Marketing (SME & Mid-market)

About the Role

We’re looking for a hands-on, creative Growth Hacker to drive merchant acquisition and reduce churn across SME and mid-market segments in Singapore and Malaysia. In this high-impact role, you'll design and execute campaigns that generate sales-qualified leads (SQLs) and improve merchant activation and retention.

You’ll work closely with the sales, onboarding, and product teams to own the entire journey — from prospecting to post-onboarding communication — and play a key role in building scalable demand generation engines in a fast-paced payments environment.

Roles & Responsibilities

• Plan and run targeted growth campaigns to acquire SME and mid-market merchants, with a focus on driving qualified leads that convert to transacting accounts.
• Own digital performance marketing (Google, Meta, LinkedIn, etc.), continuously testing and optimising for lead quality and conversion.
• Lead merchant marketing communication — design email journeys, nudges, and lifecycle campaigns to help new merchants activate and start transacting.
• Collaborate with the sales team to define Ideal Customer Profile, build tailored campaigns, and improve lead-to-merchant conversion.
• Support on-ground marketing initiatives such as SME events, industry fairs, and association partnerships that generate demand.
• Work closely with onboarding and support teams to identify drop-off points and create re-engagement campaigns that reduce churn.
• Develop dashboards and reports to monitor SQLs, activation rates, cost per lead, and conversion to MTUs.
• Build and maintain scalable growth playbooks and reusable campaign assets.

Mandatory Qualifications

• 4–7 years of experience in growth marketing, digital marketing, or demand generation, ideally in fintech, SaaS, or payments.
• Proven track record of acquiring and activating SME and mid-market leads at scale.
• Deep understanding of digital marketing channels, B2B funnels, and CRM tools (HubSpot, GA4, etc.).
• Strong ownership mindset with the ability to launch fast, test often, and iterate based on data.
• Experience crafting marketing journeys and lifecycle communications for early-stage merchant engagement.
• Bonus: experience working with or selling into SMEs in SEA markets, and a passion for building in early-stage, fast-moving environments.

Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe.