Manager - Marketing & Communication (Business Campaign & Analytics)

Hong Leong Bank


Date: 2 weeks ago
City: Kuala Lumpur
Contract type: Full time
If you are looking to excel and make a difference, take a closer look at us… Job Responsibilities
  • Robust understanding in advanced analytics & statistics, with the aim to facilitate a productive working relationship with the Data Science Lab, and subsequently translate technical & rigorous analytical findings to non-technical stakeholders – effectively bridging barriers between technical data scientists and business lines.
  • Effectively communicate & visualize data-driven insights with bank-wide stakeholders, providing guidance on how to formulate effective and engaging campaign journeys that include every possible customer touchpoint across different channels.
  • Provide weekly & monthly review on effective campaign mechanics, shifting consumer trends, market movements – in order to unlock organic growth, including but not limited to up-selling & cross-selling opportunities in each customer journey.
  • Work with cross-functional departments to enhance existing & future analytics tools & platforms, balancing stakeholder needs with data accuracy/integrity to ensure business value in every initiative.
  • Identify inefficient marketing strategies & propose solutions to turn traditional campaigns into always-on customer journeys with real-time data tracking, in order to reach an objective where segmentation analysis can be granularized into one single customer (Segment of One marketing).
About Hong Leong Bank We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China. We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation. Realise your full potential at Hong Leong Bank by applying now.

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