Manager, Marketing Strategy
AEON Credit Service (M) Berhad
Date: 1 week ago
City: Kuala Lumpur
Contract type: Full time
- Identify and direct the execution of marketing activities for the assigned portfolio or businesses to achieve growth opportunities, market share and profit objectives in line with the overall commercial priorities.
- Formulate initiatives and recommend actions across all funnels of marketing mix; including cohesive multichannel marketing strategy, distribution channel management and lifecycle development tactics for new and existing customers; to build a sustainable competitive advantage
- Identify new target segments and develop opportunities within the customer base to improve customer conversions, increase product holding and cross-sell initiatives as well as support efforts to generate better qualified digital leads.
- Understand and propose plans to drive/improve customer migration for digital product and services.
- Pursues and support the development of strategic partnerships, alliances and relationships as part of business continuity.
- Keep abreast with consumer trends & marketing best practices and maintains a deep understanding of the demographics, psychologies, and behavioural drivers of brand’s customers through regular comparative reporting, market research and data analysis of internal customer data set.
- Support the organization’s annual operating plan through the review of formulated strategies & key action plans as well as monitoring of Division KPI, budget, sales forecast and planning process.
- Identify the effectiveness and impact of current initiatives and incorporate learning from benchmarking into future plans through operative tracking and analysis of key achievable goals.
- Update management on business direction, performance and initiatives on a monthly basis through the routine publishing of board papers and other management reports/ presentation materials
- Coordinate activities between departments to ensure that key projects are completed on schedule.
- Degree or other suitable qualification, preferably in Business Management/Marketing.
- Minimum 7 years of relevant working experience in a marketing capacity, preferably within the financial or banking industry.
- Adept and possesses high proficiency in Excel, Words and PowerPoint.
- Robust analytical and customer insight skills, including confidence with both digital tools and traditional touch points across all channels and platforms
- Skilful in marketing research and statistical analysis with ability to interpret and translate online and offline customer behaviours into strategic activities
- Able to work independently without much supervision, resourceful, innovative and is a team player.
- Selfmotivated with high level of drive, initiative, and commitment.
- Possess excellent communication and interpersonal skills to work collaboratively with cross-functional partners to optimize quality and impact of omni-channel plans and campaigns
- Prepare to take on other roles and responsibilities when required.
- Be detail-oriented and have good problem-solving skills
- Prepare to take on other roles and responsibilities when required
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