Marcomm (Convergence, Postpaid & Fibre) Specialist

Job Description

In this role at CelcomDigi, you will help build one of Malaysia’s top telco-tech brands by shaping how millions of Malaysians perceive, choose and experience CelcomDigi’s convergence, postpaid and fibre propositions. You will drive brand clarity, campaign excellence and customer-centric storytelling across some of our highest-value portfolios.

Responsibilities

• Lead and manage brand campaigns end-to-end for convergence bundles [CelcomDigi One], postpaid plans and fibre, ensuring every campaign is aligned to brand strategy, commercial priorities and customer needs.
• Translate business and product objectives into sharp, actionable briefs that guide creative, media and digital partners toward clear outcomes.
• Collaborate closely with internal & external parties such as creative agencies and commercial gtm/product teams to simplify offerings and ensure brand consistency across all touchpoints.
• Analyse campaign performance, consumer insights, competitor movements and market trends to elevate future planning.
• Support award submissions, brand governance, and ongoing brand equity tracking.
• Safeguard brand standards by ensuring messaging, visual identity and tone remain consistent across all communications.
• Contribute to strategic discussions on how convergence, postpaid and fibre brands should evolve to stay relevant in a highly competitive telco landscape.
  
  

Requirements

• A bachelors degree in Marketing, Communications, Advertising or a Business Management related subject
• Minimum 5 years experience in brand marketing / marcomm or similar role
• Great interpersonal and organizational skills with high fluency in spoken and written English and BM
• Analytical skills and attention to detail
• Team player & constantly wanting to push boundaries. Time and project management skills including the ability to work on multiple projects at the same time
• Adaptability to change & always embrace new ideas and processes
  
  

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team.

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards.

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair.