Marcomm (Prepaid & Youth) Specialist
CelcomDigi
Date: 2 days ago
City: Petaling Jaya
Contract type: Full time
Job Description
The role focuses on driving the core prepaid business and its key segments, collaborating with various departments to create and implement impactful marketing strategies.
Responsibilities
Strategic Planning & Brand Management
The role focuses on driving the core prepaid business and its key segments, collaborating with various departments to create and implement impactful marketing strategies.
Responsibilities
Strategic Planning & Brand Management
- Work alongside the Unit Head, MarComm (Prepaid & Youth) to drive the core prepaid business and its key segments, shaping impactful strategies that strengthen brand leadership and market relevance
- Develop and execute 360-degree integrated marketing plans in collaboration with key stakeholders, including Media, Social, Digital, Brand Research, CGTM, Sales, Partnerships, and Business Owners.
- Strategize messaging architecture and creative planning across various platforms while ensuring alignment with internal stakeholders.
- Implement and manage integrated prepaid and youth campaigns across multiple platforms and channels.
- Work closely with the Media team to develop and execute the overall media strategy, focusing on efficiency and cost optimization.
- Strengthen brand presence within each market segment, increasing brand appeal, consideration, and conversions by collaborating with Creative and Media agencies to develop compelling campaigns.
- Lead the end-to-end execution of innovative and cutting-edge marketing campaigns across various platforms, positioning the brand as a market innovator that caters to the segment’s needs.
- Track campaign performance, analyze results, and measure ROI to drive continuous improvements in brand appeal and audience engagement.
- Conduct monthly and quarterly competitive reviews, extracting insights to ensure market segment communications remain relevant and differentiated.
- Uncover key segment insights and developing innovative marketing and branding strategies.
- Lead discussions with senior leaders and stakeholders on campaign direction, support key strategic initiatives, and foster cross-functional collaboration.
- At least 5 years Brand Management or Category Management experience which include exposure in FMCG /Telco / Advertising
- Process at least a Bachelor’s Degree, Post Graduate Diploma or Professional Degree in Mass Communication, Marketing, Economics, Engineering, Media or equivalent
- Good understanding of media and digital marketing
- Strong project management and execution skills
- Strong business acumen and able to think strategically
- Excellent interpersonal, communication and leadership skills
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