Marcomm (Prepaid & Youth) Specialist

Job Description

The role focuses on driving the core prepaid business and its key segments, collaborating with various departments to create and implement impactful marketing strategies.

Responsibilities

Strategic Planning & Brand Management

• Work alongside the Unit Head, MarComm (Prepaid & Youth) to drive the core prepaid business and its key segments, shaping impactful strategies that strengthen brand leadership and market relevance
• Develop and execute 360-degree integrated marketing plans in collaboration with key stakeholders, including Media, Social, Digital, Brand Research, CGTM, Sales, Partnerships, and Business Owners.
• Strategize messaging architecture and creative planning across various platforms while ensuring alignment with internal stakeholders.

Campaign Development & Execution

• Implement and manage integrated prepaid and youth campaigns across multiple platforms and channels.
• Work closely with the Media team to develop and execute the overall media strategy, focusing on efficiency and cost optimization.
• Strengthen brand presence within each market segment, increasing brand appeal, consideration, and conversions by collaborating with Creative and Media agencies to develop compelling campaigns.
• Lead the end-to-end execution of innovative and cutting-edge marketing campaigns across various platforms, positioning the brand as a market innovator that caters to the segment’s needs.

Performance Tracking & Optimization

• Track campaign performance, analyze results, and measure ROI to drive continuous improvements in brand appeal and audience engagement.
• Conduct monthly and quarterly competitive reviews, extracting insights to ensure market segment communications remain relevant and differentiated.
• Uncover key segment insights and developing innovative marketing and branding strategies.

Stakeholder Management

• Lead discussions with senior leaders and stakeholders on campaign direction, support key strategic initiatives, and foster cross-functional collaboration.

Requirements

• At least 5 years Brand Management or Category Management experience which include exposure in FMCG /Telco / Advertising
• Process at least a Bachelor’s Degree, Post Graduate Diploma or Professional Degree in Mass Communication, Marketing, Economics, Engineering, Media or equivalent
• Good understanding of media and digital marketing
• Strong project management and execution skills
• Strong business acumen and able to think strategically
• Excellent interpersonal, communication and leadership skills

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team.

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

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CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair.