Marketing and Communications Manager (6 months Contract)

SCOPE AND GENERAL PURPOSE OF THE JOB

To manage the company’s advertising budget in a planned manner to enhance the company’s image and that of its products.

MAIN DUTIES AND RESPONSIBILITIES

• Manage and execute the Marketing Calendar and day to day in-house production activities and deadlines.
• Manage and ensure optimization of marketing budget.
• Work with the different business units to ensure A&P thematic promotions are understood and content from business units are as per briefed, to ensure promotion effectiveness.
• Develop and manage all aspects of digital marketing including content and display advertising campaigns.
• Work with the team to plan and manage engaging digital content to drive the business and create a distinctive difference for the brand.
• Manage the various social media platforms.
• Manage creative and performance digital agencies and ensure all digital campaigns are closely monitored and optimized.
• Provide accurate reports on the marketing campaign’s overall performance. Appraise important metrics that affect campaign’s performance and ensure improvement in subsequent campaigns.
• Manage and execute effective outdoor advertising, ensure licensing are done and advertising executed on time.
• Negotiate with media owners, manage and execute tv advertising.
• Work closely with strategic and promotion partners to map out effective promotions to drive business and monitor and report post campaign results.