Marketing Assistant Manager / Manager (ATL / BTL)

Job Description
We are seeking an experienced and dynamic Brand Manager to lead the development and execution of our overall brand strategy. The ideal candidate will ensure a cohesive brand identity, consistent messaging, and strategic positioning across all touchpoints. This role will involve collaborating with cross-functional teams, conducting market research, managing budgets, and serving as the spokesperson for our brand. If you have a proven track record in brand management, strategic thinking, and a passion for cultivating relationships in events and PR, we invite you to join our team.

Key Responsibilities:

• Formulate and implement a comprehensive brand strategy aligned with organizational objectives.
• Drive initiatives to enhance brand equity, awareness, and relevance.
• Ensure that consistent messaging and visual identity are maintained across all brand touchpoints, both online and offline.
• Collaborate seamlessly with cross-functional teams to integrate the brand strategy into marketing, communications, and product development initiatives.
• Conduct thorough market research to stay abreast of industry trends, competitor activities, and evolving consumer preferences.
• Manage budgets effectively, optimizing spending to achieve maximum return on investment for brand initiatives.
• Act as the spokesperson for the brand, representing it in media interactions and building relationships with key industry influencers.
• Any tasks or projects as assigned by the superiors/Company.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proficient in Mandarin, English, and Malay, both spoken and written.
• Demonstrated success in a Brand Manager role or similar position.
• Strong strategic thinking skills and leadership abilities.
• Experience in events management and PR.
• Excellent ability to collaborate with cross-functional teams.
• Strong interpersonal skills and a knack for creative problem-solving.
• Creative thinker with a keen eye for detail in brand representation.