Marketing Automation Specialist (Email Marketing)

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

We are looking for you to join Roche and our Roche Services & Solutions Team. The position is located in APAC RSS, Kuala Lumpur.

Roche is a global healthcare company offering exceptional career paths and great benefits for fresh graduates and outstanding professionals. We are continuously expanding, looking for new talents to join our transforming Services & Solutions Center.

About the Global Digital Hub:

The Global Digital Hub has newly been established within Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

About the position:

The Marketing Automation Specialist role is responsible for day-to-day production of digital marketing campaigns and programs in the Global Digital Hub for the Marketing Automation Chapter. The role acts as a subject matter expert role of OCE-D (OCE Digital) marketing automation tool, to reach Global Digital Hub’s key objectives and business goals by supporting business partners and stakeholders in owning and executing digital marketing programs and projects. The role is responsible for working with Pharma Division's affiliates and regional teams in executing on the digital strategy related to Roche events, products, services or any other marketing automation projects in OCE-D (A Salesforce Marketing Cloud based Marketing Automation Solution)

As a qualified specialist, you:

• develop, manage and support global/regional/affiliate E2E marketing campaigns (including asset creation, user journey/logic building, localization, segmentation, testing, analyzing)
• work with key stakeholders to build contextual transactional and outbound marketing campaigns, and nurture campaigns leveraging valuable product data, to drive customer engagement and raise customer understanding of the product, service or order
• understand the business partners’ and stakeholders’ preferences and consulting, recommending, developing solutions and best practices to reach their own goals in marketing automation
• Facilitate tracking and reporting on email campaigns in order to guide improvements and ensure current email best practices in the industry are being followed
• Support global/regional projects/initiatives, as required
• Operationalize marketing automation programs to support demand generation campaigns, nurture campaigns, retention, etc
  
  

What can you bring to our team:

• University or College Degree in a related field (Computing and IT, Communication or Digital Marketing)
• 2+ years of professional email marketing experience; preferably in a global environment with an established track record of developing automated campaigns
• Understanding of basic HTML, CSS, in the context of email marketing (basic is a minimum)
• Excellent understanding of user journeys and campaign logic
• Previous Marketing Automation Tool knowledge is a must, preferred Salesforce Marketing Cloud or Marketo or Eloqua or Hubspot or Braze preferred
• Great attention to details is essential
• Quick learner, passionate about technologies
• Customer-focused behavior in everything you do
• Great interpersonal and communication skills
• Proactive approach and positive mindset
• Advanced knowledge of AMPscript and personalization techniques is an extra
• Advanced knowledge of HTML, CSS, in the context of email marketing is an extra
  
  
  

About
Explore what the Global Digital Hub is about.

Discover the Roche Services & Solutions Center and how we work together as a truly global team!

#GlobalDigitalHub# #RSS#

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.