Marketing Executive (Food Industry)

defeem sdn bhd


Date: 3 weeks ago
City: Subang Jaya
Contract type: Full time

We are looking for a Marketing Executive with a passion for food, creativity, and brand storytelling to drive consumer engagement and growth. You’ll help shape campaigns, manage social media, support content creation, and coordinate product launches for our popcorn range across online and retail channels.

Job Responsibilities:

  • Develop and execute marketing campaigns to promote popcorn products via digital, retail, and experiential channels.
  • Manage social media content calendars (Instagram, TikTok, Facebook, YouTube), focusing on trends, UGC, and snack culture.
  • Assist in planning and launching new flavors and seasonal offerings with strong storytelling and packaging input.
  • Collaborate with designers, videographers, and influencers to create fun, engaging, and on-brand content.
  • Coordinate in-store activations, sampling campaigns, and event marketing.
  • Conduct consumer and competitor research to identify trends and opportunities.
  • Monitor campaign analytics and generate reports on reach, engagement, and ROI.
  • Ensure brand consistency across all touchpoints, from packaging to digital ads.

Job Requirements:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 1–3 years of experience in food marketing, FMCG, or CPG preferred. However fresh graduates are welcome to apply.
  • Strong grasp of social media marketing and short-form content trends.
  • Creative mindset with excellent communication and copywriting skills.
  • Proficiency in tools like Canva, Meta Business Suite, TikTok Creator Tools, and Google Analytics.
  • Passion for food, snacks, or lifestyle branding is a must.
  • Good written and oral communication skills; in English, Mandarin, and Bahasa Malaysia. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.


How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

Executive, Communications

Ninja Van, Subang Jaya
5 days ago
ResponsibilitiesWorking with the Communications Manager to execute planned communications strategies and associated implementation plans.Working with the Communications Manager to ensure that external and internal communication messages are consistent with local and regional strategic direction.Reporting and measuring effectiveness of external and internal communications activities for NVMY.Managing flow of information and communications between departments in times of crisis.Working closely with both local...

Accountant, Record-to-Report

Bühler Group, Subang Jaya
5 days ago
Candidates with additional relevant experience may be considered for a more senior position.This is where you'll excelPerforms the delivery of operational Record-to-Report (R2R) services in accordance with the defined service delivery agreement for the Japan legal entity by working closely with the P2P and O2C team and the local legal entity Controller. Responsible for asset accounting and general ledger accounting....

HR MANAGER

Tyson Foods, Subang Jaya
1 week ago
Job Details:Key Responsibilities: Misconduct & Disciplinary ManagementLead investigations into alleged misconduct or wrongdoing in collaboration with relevant stakeholders.Issue show cause letters, review responses, and recommend appropriate disciplinary actions.Act as Prosecuting Officer during Domestic Inquiry (DI) proceedings as needed.Guide and appoint DI panellists, ensuring compliance with procedures.Prepare management papers recommending appropriate disciplinary actions post-inquiry.Advise senior management on disciplinary outcomes based on...