Marketing Manager
Elitez Asia Việt Nam
Date: 6 days ago
City: Remote
Contract type: Full time
Remote

Job responsibilities:
1. Strategic Planning & Development
1. Strategic Planning & Development
- Create and implement comprehensive annual marketing strategies aligned with company goals and revenue objectives.
- Identify key customer segments, evaluate market trends, and develop competitive positioning plans.
- Establish and monitor key performance indicators (KPIs) such as CPA, ROAS, conversion rates, and player retention to evaluate campaign effectiveness.
- Execute integrated marketing campaigns across various channels including social media, email, search engines, paid media, affiliate networks, and industry events.
- Supervise the production of marketing materials such as advertisements, landing pages, blog content, and promotional assets.
- Collaborate with internal departments and external partners to ensure campaigns are delivered on time and on target.
- Oversee and fine-tune paid advertising efforts across platforms such as YouTube, Meta, TikTok, and programmatic ad networks.
- Deploy SEO and content marketing strategies to grow organic visibility and improve search engine rankings.
- Use marketing automation tools (like HubSpot, Mailchimp, or CRM platforms) to personalize communication and increase user engagement.
- Develop remarketing and retention campaigns aimed at increasing customer lifetime value (LTV).
- Maintain brand consistency throughout all marketing channels and materials, including web presence, social content, and paid campaigns.
- Drive the creation of compelling content including blog posts, videos, press releases, and social media updates that reflect the brands voice and messaging.
- Analyze campaign metrics through tools such as Google Analytics and CRM dashboards to assess success and identify improvement opportunities.
- Conduct A/B testing to refine creative elements, messaging, and conversion paths.
- Deliver actionable insights and performance reports to leadership, adjusting strategies as necessary for better outcomes.
- Manage and mentor marketing team members while coordinating with third-party vendors and agencies.
- Administer marketing budgets effectively to ensure optimal ROI across all initiatives.
- Bachelor's degree in Marketing, Business Administration, or a related discipline.
- Over 4 years of marketing experience, with a minimum of 2 years in the iGaming sector.
- Proven ability to lead and execute successful multi-channel marketing campaigns.
- Deep understanding of digital marketing, media buying, and campaign optimization.
- Strong analytical capabilities with hands-on experience in performance tracking tools.
- Familiarity with CRM systems and marketing automation platforms.
- Demonstrated leadership experience managing cross-functional teams.
- Comfortable operating in a dynamic, fast-paced, and regulated industry environment.
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