Marketing Manager
Abbott
Date: 3 weeks ago
City: Petaling Jaya
Contract type: Full time
Responsibilities
- Develop and implement marketing plans for the organization's products in order to meet established sales or market share targets. Activities may include: conducting market research, overseeing product development and design; setting prices; launching new products; overseeing advertising campaigns, and monitoring sales performance.
- Contribute to business planning at the executive level to develop an overall marketing strategy that is consistent with the organization's overall mission, vision, and long-term objectives.
- Define advertising objectives, recommend the choice of media and allocate internal and external resources so that advertising and promotion campaigns are effective, economical and appropriate for their intended audience.
- Select, and manage ongoing relationships with external vendors and agencies (e.g. printers, event organizers, graphic designers, advertising agencies, media outlets).
- Monitor, analyze and evaluate market trends, consumer behavior and competitor activity to identify market opportunities; adjust marketing strategy and plans to meet changing markets and competitive conditions.
- Liaise with other functional and operational area managers (particularly in sales, customer service, production, research, and development) to ensure that marketing strategies and activities are integrated with other parts of the business and align with the overall corporate objectives. Lead, direct, evaluate and develop a team of marketing professionals to achieve established sales and profit goals.
- Tertiary qualifications in Marketing or Business
- Minimum 8 years related sales and marketing experience.
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