Marketing Manager
APT EVENTS SDN. BHD.
Date: 3 weeks ago
City: Kuala Lumpur
Contract type: Full time
We are seeking an experienced Marketing Manager to lead marketing initiatives across Asia, with a focus on Chinese-speaking communities. This role will drive brand visibility, player acquisition, and engagement through partnerships, media relations, and strategic campaigns. Written and spoken fluency in English as well as strong networks with Chinese media partners are essential.
Key Responsibilities:
- Develop and execute marketing strategies tailored to the Asian region, targeting Chinese-speaking communities.
- Identify, secure, and manage partnerships with sponsors, influencers, and media partners to drive sponsorships and collaborations.
- Leverage existing relationships with Chinese-language media and writers to ensure strong media coverage for APT events and tournaments.
- Write and edit high-quality, engaging content for marketing campaigns, ensuring consistent messaging across all channels and audiences.
- Manage SEO, social media, and email strategies, collaborating with external agencies to amplify APT's presence.
- Oversee marketing activities at APT events, working with the operations team to ensure all marketing materials are prepared and distributed on time.
- Execute campaigns for player growth, promotions, paid ads, and loyalty programs, tailored to both new and returning players.
- Work with designers to create marketing assets and ensure brand consistency in all creative outputs.
- Work with marketing team members to align on strategy, providing guidance and feedback when needed.
- Track and optimize campaign performance, using data to refine marketing strategies based on key metrics such as player acquisition, retention, and engagement.
Qualifications & Requirements
- Experienced in digital marketing, including SEO, social media, email marketing, and paid ads.
- Ability to analyze marketing performance and adjust strategies accordingly.
- Highly organized with the ability to manage multiple projects.
- Must be willing and able to travel overseas frequently to event locations (5-7 trips per year, each lasting 10-14 days).
- Strong networks with Chinese-language media and social media platforms preferred.
- Fluent in English, with strong verbal and written skills. Added advantage if you are fluent in Mandarin.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
MARKETING INTERN
ORPHEUS CAPITAL SDN BHD,
Kuala Lumpur
22 hours ago
Job Description Assist in creation and implementation of marketing campaigns across various channels, including social media, email, and digital advertising.Conduct market research and competitor analysis to identify trends, opportunities, and best practices.Assist with content creation for marketing materials, such as blog posts, social media posts, and newsletters.Help manage social media accounts by scheduling posts, monitoring engagement, and responding to comments/messages.Support...
Sales Engineer
Pilotworks Engineering Sdn. Bhd,
Kuala Lumpur
4 days ago
We are an engineering company with a regional presence. Our company believes in evolving and expanding our business areas and its market share. We seek a new teammate or two who is witty and not afraid of taking up new challenges to implement material handling technologies which aren't mature yet or fighting for new projects in unfamiliar places.The candidate should...
Lead Software Engineer (Python)
Links international,
Kuala Lumpur
4 days ago
Links International is an award-winning industry leader in innovative HR solutions in Asia. To succeed in today's dynamic business climate, it is imperative to engage in innovative, reliable HR solutions. We are looking for a high caliber candidate to join our growing in-house technical team and contribute to the ongoing success of our Links Integration Hubs - a cutting-edge tool...