Marketing Manager (Global)
NASTY Worldwide
Date: 5 hours ago
City: Petaling Jaya
Contract type: Full time
About Us
We are a fast-growing consumer brand operating across Tier 1 & Tier 2 markets, with a strong focus on sell-in, sell-thru, and sell-out strategies. Our culture values smart execution, strong partnerships, and meaningful consumer engagement.
The Role
As Marketing Manager, youll lead end-to-end marketing campaigns, launches, and trade activations. Your mission is to drive growth across the full sales funnel, strengthen distributor and retail relationships, and manage a high-performing marketing team.
What Youll Do
1. Strategy & GTM
We are a fast-growing consumer brand operating across Tier 1 & Tier 2 markets, with a strong focus on sell-in, sell-thru, and sell-out strategies. Our culture values smart execution, strong partnerships, and meaningful consumer engagement.
The Role
As Marketing Manager, youll lead end-to-end marketing campaigns, launches, and trade activations. Your mission is to drive growth across the full sales funnel, strengthen distributor and retail relationships, and manage a high-performing marketing team.
What Youll Do
1. Strategy & GTM
- Define GTM strategies for new product launches and brand campaigns.
- Draft campaign briefs covering objectives, audiences, budgets, channels, and timelines.
- Deliver integrated campaigns across offline, digital, and community platforms.
- Own the annual/seasonal trade activation calendar.
- Develop POSM plans, merchandising strategies, and retailer incentive programs.
- Support distributors and retail partners to maximize visibility and sales.
- Build and grow audiences on Telegram, Instagram, and relevant communities.
- Lead brand activations such as events, sampling, and partnerships.
- Collaborate with ambassadors, KOLs, and partner networks for advocacy.
- Manage and mentor Marketing Executives and a Copywriter.
- Align marketing execution with creative, digital, and sales activation teams.
- Work cross-functionally to ensure campaigns deliver measurable impact.
- Monitor performance, consumer trends, and competitor activities.
- Deliver monthly reviews with insights and recommendations.
- Ensure strategies stay agile within FMCG and regulated industry dynamics.
- 610 years of marketing, trade marketing, or consumer activation experience (FMCG / lifestyle / regulated categories preferred).
- Strong background in sell-in, sell-thru, and sell-out marketing.
- Proven success managing distributors, retailers, and channel partners.
- Budget management skills with commercial and ROI focus.
- Leadership ability to grow and inspire a marketing team.
- Excellent communication, presentation, and stakeholder management.
- Experience with consumer communities, influencer/KOL partnerships, and integrated campaigns.
- Bachelors degree in Marketing, Business, or related field.
- MBA or equivalent advanced degree is a plus.
- Certifications in digital marketing, analytics, or related fields are valued.
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