Marketing Manager (Global)

About Us

We are a fast-growing consumer brand operating across Tier 1 & Tier 2 markets, with a strong focus on sell-in, sell-thru, and sell-out strategies. Our culture values smart execution, strong partnerships, and meaningful consumer engagement.

The Role

As Marketing Manager, youll lead end-to-end marketing campaigns, launches, and trade activations. Your mission is to drive growth across the full sales funnel, strengthen distributor and retail relationships, and manage a high-performing marketing team.

What Youll Do

1. Strategy & GTM

• Define GTM strategies for new product launches and brand campaigns.
• Draft campaign briefs covering objectives, audiences, budgets, channels, and timelines.
• Deliver integrated campaigns across offline, digital, and community platforms.
  
  
  

2. Trade Marketing & Retail Activation

• Own the annual/seasonal trade activation calendar.
• Develop POSM plans, merchandising strategies, and retailer incentive programs.
• Support distributors and retail partners to maximize visibility and sales.
  
  
  

3. Consumer & Community Engagement

• Build and grow audiences on Telegram, Instagram, and relevant communities.
• Lead brand activations such as events, sampling, and partnerships.
• Collaborate with ambassadors, KOLs, and partner networks for advocacy.
  
  
  

4. Leadership & Collaboration

• Manage and mentor Marketing Executives and a Copywriter.
• Align marketing execution with creative, digital, and sales activation teams.
• Work cross-functionally to ensure campaigns deliver measurable impact.
  
  
  

5. Insights & Market Intelligence

• Monitor performance, consumer trends, and competitor activities.
• Deliver monthly reviews with insights and recommendations.
• Ensure strategies stay agile within FMCG and regulated industry dynamics.
  
  
  

What Youll Bring

• 610 years of marketing, trade marketing, or consumer activation experience (FMCG / lifestyle / regulated categories preferred).
• Strong background in sell-in, sell-thru, and sell-out marketing.
• Proven success managing distributors, retailers, and channel partners.
• Budget management skills with commercial and ROI focus.
• Leadership ability to grow and inspire a marketing team.
• Excellent communication, presentation, and stakeholder management.
• Experience with consumer communities, influencer/KOL partnerships, and integrated campaigns.
  
  
  

Education & Qualifications

• Bachelors degree in Marketing, Business, or related field.
• MBA or equivalent advanced degree is a plus.
• Certifications in digital marketing, analytics, or related fields are valued.
  
  
  

This position is for a subsidiary company within our group of companies.