Marketing Manager - Semiconductor

#Marketing #Search Engine Optimization #AI #DigitalizeMarketing#Marketing and Intelligence

Job Location: Malaysia Kuala Lumpur Bukit Jalil & Multiple Locations

Job Types: Permanent, Full time, Hybrid, Onsite, 5 days.

Business Sector: Wholesale, Customization & Solutions Provider, Semiconductor

Job Responsibilities

• Ensuring the implementation of effective marketing strategies.
• Design and continuously refine the overall AI-first marketing strategies by utilising AI/ML models to maximise campaign ROI and customer lifetime value that aligns product, service, and solutions portfolios with their respective industry verticals
• Focusing on growing audiences and the uptake for products and services.
• Reviewing and reporting on all areas of the marketing strategies and its implementation.
• Developing the corporate brand identity in consultation with senior managers, executives, and partners.
• Managing creative agencies and retainer partners.
• Evaluate, select, and integrate marketing automation tools, marketing automation workflows, and analytics platforms ensuring seamless data flow
• Build generative AI content development pipeline, framework and assets for written content, image and video collateral with human-in-the-loop review to ensure high level of humanisation
• Build and develop LLM driven tools to drive sales throughput
• Develop regional marketing tactics and campaigns that equip distributors, agents and sales partners with tools, price guidance, and know-how to grow sales
• Lead account based marketing (ABM) , media investments in trade publications, and digital campaigns such as SEO for spec keywords, LinkedIn targeting, to fill the pipeline with high quality and qualified RFQs and leads
• Lead end-to-end planning of industry trade shows, and customer demo days and measure lead, post-event conversion and overall sentiment and performance
• Ensure marketing spend aligns to corporate growth targets and CAPEX return requirements
• Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
• Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).
• Conducting strategic marketing analysis that will help guide marketing messages.
• Overseeing social media planning and execution.
• Consistently identifying new or expanded revenue opportunities and strategizing the implementation of plans.
• Conception, development and implementation of marketing plans and strategies, product concepts and promotional programmed to drive interest and sales.
• Working to continuously ensure the company marketing goals are communicated across the entire organization and improving the company’s marketing outreach efforts.
• Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.
• Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behavior framework.
• Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.
  
  

Ability

• Working knowledge of search engine optimization (SEO), lead generation and affiliate marketing practices, techniques, and outcome expectations.
• AI-driven.
• Experience in leading your teams’ day-to-day duties and responsibilities, as well as project managing larger ad hoc projects.
• The ability to develop strong relationships with cross departmental team members to enable collaboration, advice sharing, and directional leadership where required.
• Excellent understanding of regulations, professional standards, policies, procedures, and legislation.
• The ability of transformative shift in marketing driven by AI.
  
  

Qualifications

• A Bachelor's Degree in Marketing, Psychology, Communications, Advertising, or a Business Management related subject.
• Minimum 5 years’ experience in a Marketing role.
• Minimum 3 years’ experience in a management role.
• Essential to be Bilingual in English with Mandarin (including reading and writing) as require handling other mandarin stakeholders.
  
  

Looking For Those Who Can Demonstrate

• Strategic thinking and problem-solving abilities.
• Superior interpersonal and organizational skills.
• Confidence to use initiative.
• A positive and approachable manner.
• Good time management skills and the ability to priorities.
• Excellent communication and presentation skills.
• Adaptability to change.
• Willingness to embrace new ideas and processes.
• Interest in developing your own skills and knowledge.
• The ability to be challenged on your advice and to accept criticism.
• Able to make quick but rational decisions when working under pressure.
  
  

About Techware

Techware is a leading provider of comprehensive advanced manufacturing services, catering to a diverse range of industries including Semiconductor, Medical, Aerospace, Automotive, and Oil & Gas. Strategically headquartered in Singapore, we also operate manufacturing facilities in China, Malaysia and Philippines. We specialize in Precision Machining, adhering to the strictest tolerances, and offer high-tech fabrication of sheet metal components, welding of crucial structures/frames, wire and cable harnessing along with complete system integration, assembly, and rigorous testing of equipment. Techware Group is a synergistic amalgamation of various companies, with our business operations spanning across diverse sectors. We have established a strong presence in Singapore, Malaysia, China, Philippines, Korea, Taiwan, UK, and the US, demonstrating stable, long term growth and an expanding global footprint. Website http://www.techwaregroup.com Industries: Machinery Manufacturing / Manufacturer of machinery & equipment Company size: 100 to 500 employees Type: Privately Held