Marketing Specialist (China Region)

About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

About The Role

The Marketing Specialist works with partners to consult on their marketing strategies and tactics and to develop effective campaigns that deliver ROI.

A great Marketing Specialist needs to have a very strong understanding of what is happening in the marketplace and what influences buying decisions. You will keep on top of market trends and proactively manage vendor brand messaging so it meets the consumer head-on. You will need to be analytical in your thinking to track ROI and ensure constant review to ensure that partner campaigns deliver. Planning, directing and adjusting multiple campaigns calls for an ability to focus on details.

The Marketing Specialist is tasked with working on behalf of our clients to support their network of IT partners with the planning and execution of their marketing plans and campaigns. It is a dynamic role driving digital-led outcomes linked to the cloud and the IT industry.

This role will support Partners across the China region. You will be providing advice and support on marketing tactics and strategies, so you will need to have a good understanding of marketing tactics. Acting as a central liaison throughout projects, you will also need to be a strong communicator - relationship management skills are crucial in this role.

What You'll Do

• Engagement with business owners and marketing managers
• Planning, managing and supporting the execution of partner marketing plans and campaigns
• Day-to-day management of existing partner relationships ensuring the partners are informed, enabled and driving actions to support and grow our client’s revenues
• Working with partner and local sales and marketing teams to understand the solution focus and then take ownership of sourcing suitable materials provided by our client
• Creating marketing briefs for presentation and partner training
• Monitoring marketing campaign execution and ROI
• Monitor leads and be accountable for supporting the end-to-end lead management process
• Be responsive and act as the first point of contact for your client and partners
• Create and adapt data from a variety of data points to produce client-ready reporting and analytics
• Identification and resolution of client issues with escalation to Program Manager/Director where necessary.
  
  

Qualifications

• Work experience in the Technology companies and with understanding of Technology stack is a must
• Business-level Mandarin and English both written and spoken, with the ability to adapt communication style to fit the audience
• A minimum of 3-5 years of work experience in the Chinese market, in a Business to Business Marketing environment
• Experience in Channel Marketing and/or the Public Sector will be an added advantage
• An extensive experience and knowledge of the Chinese Digital Landscape and online platforms such as Baidu, Sogou, Google, Yahoo etc.
• Ability to support the translation of content and client feedback between English and Mandarin
• Previous experience working in a Marketing role; planning and developing full strategic marketing campaigns, including budget management and allocation
• Knowledge and experience of online advertising campaigns (training will be provided)
• Good knowledge of online (e.g. email marketing, SEO, SEA, display advertising, video production) and offline Marketing campaign types (e.g. events, telemarketing, print advertising, sponsoring, incentives)
• Excellent client liaison skills, ability to react and respond in a timely and effective manner
• The ability to grow relationships and become a trusted advisor
• Strong MS PowerPoint, Excel and Word skills with the ability to present information
• Independence is important, but so is being a team player to ensure success across the team
• An interest in technology
• Willingness to learn and contribute ideas