Marketing Specialist - SPX Express

The Operation teams at Shopee covers the operational end-to-end process, from when the buyer searches for a product listed on the Shopee platform, to the moment the buyer receives the products. The team analyses and monitors operational KPIs across the region and conducts root cause analysis when operation performance fluctuates. The Operations team comprises Customer Service, Payment, Listings, Warehouse, Logistics, Seller Operations and Fraud.

• Strategize the growth of SPX branding, via both online & offline channels
• Develop, plan and implement marketing campaigns according to business objectives
• Analyze market trends to provide actionable insights & adopt a data-driven approach to plan appropriate marketing channels, messaging and budget requirement
• Monitor traffic across all entry points & plan initiatives towards growth
• Develop marketing process flows and guidelines to ensure the right standards are set for consistency in messaging and branding
• Work closely with other stakeholders on project rollouts as well as key milestones across SPX and to provide the relevant marketing support in achieving the business objective
• Ensure smooth execution of all campaigns

• At least 1 years of experience in the related field
• Proven experience and track record of implementing successful marketing campaigns
• Strong analytical ability to understand user behaviour & growth
• Avid learner of the market trends, able to craft messaging towards the target audience
• Strong communication skills, both written and verbal
• Malay and English is a must
• Ability to work independently and be resourceful is a must
• Basic Graphic design editing skills is a bonus
• Not camera shy is a bonus, able to record or direct short video