Medical Representative - GP

The Position

As a Medical Representative, you will be:

• Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual
  execution of the Customer Engagement Model. Implement Multi Channel Cycle Plans to target
  Customers, meet/exceed sales targets for assigned product(s) within the allocated territory and
  achieve related quantitative/ qualitative field force KPIs
• Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and
  industry compliance requirements(e.g. Pharmacovigilance) are understood, adhered to and established
  local compliance processes are followed
  
  
  

Duties and Responsibilities:

• Sales Achievement in the assigned territory
  • Territory sales accountability (e.g. sales value, units, market share% etc.)
  • Ensure formulary listing and availability of BI products as required
  • Create demand/ generate prescriptions for promoted products by utilizing the available resources/tools/ channels and trained behaviours
  • Identify opportunities to grow/expand relevant customer universe for BI promoted brands
• Plan, co-create and execute Multi Channel Cycle Plans (MCCPs) with excellence
  • Maintain an accurate and complete customer (email address, other contact info) data base in Veeva
  • Develop, validate and execute MCCPs for the allocated territory to maximize BI Business and ensure achievement of sales targets / objectives with particular focus on message execution (reach, frequency, call duration)
  • Comprehend, integrate and execute ICPs into MCCPs
  • Plan logistics to ensure execution of MCCPs and that high value customers (Gain, Build, Defend) are seen with the required Reach and Frequency, F2F and S2S
  • Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time
• Orchestrate Exceptional Customer Experience
  • Communicate with relevant BI customer facing roles (marketing, MSLs etc.) and work interdependently to ensure customer experience is personalized and relevant to them.
  • Proficiency in utilizing Veeva resources; Engage (scheduling, launching meetings, group calls, sharing content), Event Management (recording events), survey function (conduct surveys), FuR function (send emails)
  • Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms
  • Identify customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, follow-up emails, BI one website, webinars, OneMessage, Adobe campaigns) to fulfill the Customers' needs
  • Management/development of assigned Key Opinion Leaders (KOLs) and Coordination with relevant Medical Societies / Institutions
• Superior Customer Engagement Capability (Knowledge & Skills)
  • Effective Knowledge depth (Disease, Clinical Trials, Product, Marketing Strategy, Competitor intelligence and Environment) to communicate confidently and competently with customers
  • Effective Customer Engagement Skill profiency (Hybrid CEM, CSM, CEM Situational, ECiP, Engaging Customers with FuE etc.).
    Knowledgeable across the 7 Hybrid CEM steps and 33 behaviors. Able to execute assigned Marketing strategies (e.g. messaging/ product presentations, overcoming objections etc.) within the customers' preferred communication channel
  • Digitally fluent / tech savvy, able to reliably utilize CRM/ Veeva, undertake pre-Call set-up of digital platforms (e.g. Veeva Engage)
  • Capable and confident in Presenting to Groups of customers, both face to face / screen to screen
• Comply with local regulations, industry and the BI Code of Conduct
  • Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the BI Code of Conduct
  • Take prompt and necessary actions on issues of compliance and Pharmacovigilance
  • Be a role model in compliance with local regulations, industry and the BI Code of Conduct
• Regular Reporting
  • Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time

Requirements:

• Bachelor's degree
  Competencies required:
• Industry and product knowledge
• Selling skills applied across a diverse range of channels
• Multi Channel Cycle Planning (MCCP) and execution
• Customer Relationship Management
• Self development / learning
• Communication skills
• Planning and organizing skills to collaborate with other customer facing personnel
• IT literacy
• Direct selling experience in healthcare industry is advantageous