[MYSG] Assistant Product Manager

Who is L’Oréal?

L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

Why join us? L'Oréal Malaysia has been recognized as a Top Employer 2024 & 2025 by the Top Employers Institute! - Check it out here!

Being the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.

We define success as making a positive, conscious impact. At L’Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.

If you are a Malaysian abroad and keen on exploring career opportunities in L'Oréal Malaysia, click here to explore incentives to facilitate your returnReturning Expert Programme - MyHeart Portal

What will you do? – Assistant Product Manager

As the Assistant Product Manager – you are required drive 360 marketing excellence in salons to drive retail and services.

You Are Expected To Manage The Following

• Develop, manage and execute strong portfolio strategy (new launches, pillar products and animation of core catalogue) including defining the pricing strategy, promotional plans, marketing campaigns to meet brand goals and objectives.
• Own and implement all launches by developing innovative and highly creative 360 marketing plans rooted in consumer insights and O+O marketing trends to influence and nudge pros and consumers across the journey.
• Develop compelling O+O marketing plans to improve brand execution and sales performance. Drive brand presence via best-in-class content, reviews, promotions and activations, social media and influencer partnerships to deliver on customer acquisition and retention KPIs.
• Collaborate with commercial and education teams to maximize brand penetration through launches and animations, while ensuring key brand campaigns are perfectly executed across salons and online channels.
• Manage A&P budget and drive efficiencies and innovation within the given budget to ensure marketing investments support brand strategy, sustainability and ROI.
• Own product forecasting from launch forecast submissions to monthly forecasting in delivering on forecast accuracy.
• Compile and review competitors’ marketing activities, identify opportunities and gaps for the brand based on data analysis and research.
• Prepare monthly business meetings with presentation on business updates, market insights & upcoming plans with clear key messages for senior management.
• Work hand-in-hand with commercial, digital, education & supporting teams to ensure proper roll-out of launches, animation, plans & supporting materials etc within timeline.
• Work closely with Community Manager to drive both Pro (B2B) advocacy—through professional events, development programs, and engagement with hair pros—and KOL (B2C) advocacy, partnering with key opinion leaders to amplify launches, create authentic content, and boost consumer engagement across social media.
• Collaborate with the Media Manager to ensure media plans align with product objectives, provide strategic input on messaging and target audience, and monitor campaign performance to maximize business impact.
  
  

Required Skills / Experience / Competencies

• MARKET & CONSUMER INSIGHT
• Identifies market drivers
• Translates trends and consumer knowledge into meaningful insights
• BRAND DEVELOPMENT
• Thinks brand strategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates shopper expertise
• ACTIVATION EXCELLENCE
• Delivers excellence with agility and rigor
• Integrates sustainable, business consciousness
  
  

• DATA CENTRICITY
• Deep dive into category and sales performance
• ROI
  
  

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
  
  

Who are we looking for?

• Minimum 3 years of experience in marketing, preferably within the beauty, FMCG, or professional services industry.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Excellent communication (written and verbal) and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• High level of creativity and a keen eye for aesthetics, with a passion for the beauty and hair industry.
• Proactive, organized, and detail-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Fluency in English; additional languages relevant to the market location are a plus.
• Ability to think broadly in terms of Business Perspective and out-of-the box