National Sales Manager

Primary Job Function

National Sales Manager is responsible for direction setting and leading his/her team to execute all business and multifunctional processes for his/her channel. This is achieved personally, and through the management of others, selling and executing JBP & scorecard that delivers winning brand presence at all stores within his/her channel through perfect execution of sales fundamentals for our brands in stewardship compliant manner.

Main Responsibilities

• Account Management: Build and maintain strong relationships with key accounts, ensuring long-term strategic partnerships.
• Sales Growth: Lead and develop growth strategies for key accounts, identifying new opportunities for revenue generation and increasing market share within the channel.
• Product Listing Optimization: Collaborate with the marketing/trade marketing to optimize product listings, optimized visibility and presence at store level.
• Promotions & Campaigns: Lead the development and execution of promotional campaigns, including pricing, discount strategies; and seasonal offers to drive traffic and sales.
• Data Analysis & Reporting: Lead data analysis to identify trends, challenges, and opportunities. Provide regular performance reports and actionable insights to key stakeholders.
• Cross-Functional Collaboration: Work closely with marketing, trade marketing, supply chain and customer service to ensure seamless product availability, accurate forecasting, and timely delivery of products.
• Budget Management: Manage, process and optimize the trade spend to ensure ROI is achieved for promotional plans and activities.
• Joint Business Plan: Lead annual planning and JBP preparation with retailers.
  
  

POSITION ACCOUNTABILITY/ SCOPE

Delivering business: Sales, share growth, spending effectiveness, sales fundamentals

• Lead engagement with all key retailers directly, from Top-to-Top JBP, to quarterly/monthly review, daily planning & execution.
  
  

Ensure superior execution of initiatives across customers within channel as per Abbott guidelines.

• Laying down the right execution & sales plans to achieve Market Share Leadership within the channel/customers.
• Lead customer specific understanding/business insights and analysis; and integrate into business plans.
  
  

Strengthen Channel Fundamental

• Develop strong execution plan, collaborate with merchandising team to win in in-store presence (always available, share of shelves and share of display).
• Lead ideation and execution of Go-To-Market (GTM) reinvention with his/her channel/customer portfolio
• Active engagement with distributor in both West Malaysia & East Malaysia to make sure right inventory holding, and meet service level requirement from customers.
  
  

Building HSM Team

• Proactively providing the right enablers to his/her team and busting the barriers to help them achieve the set objectives
• Performance management and succession planning
• Building the capability and capabilities of his/her direct reports
  
  

Requirements/ Skills/ Education

• Minimum 10 years related experience, preferably within FMCG or consumer goods sectors. Previous experience in managing a team is required.
• Bachelor's degree holder in any field preferably in business management