National Trade Marketing and Retail Management Lead, SIngapore

What a National Trade Marketing and Retail Management Lead, Singapore does at HP:

• Establish a weekly cadence to drive sales objectives (SO) across the retail network.

• Conduct market sensing activities and share insights with key stakeholders.

• Ensure retail compliance on key parameters to maintain high standards of operation.

• Oversee the execution of trade marketing programs to ensure alignment with overall marketing strategies.

• Manage trade marketing budgets and track expenditures against planned activities.

• Publish regular dashboards on retail health parameters.

• Identify gaps in performance and implement strategies to bridge these gaps.

• Monitor and analyze retail metrics to ensure alignment with business goals.

• Evaluate the effectiveness of trade marketing initiatives and adjust plans accordingly.

• Track competitor activities and adjust trade marketing strategies to maintain competitive advantage.

Individuals who do well in this role at HP, usually possess:

• Master’s degree in Business Administration or related field.

• Minimum of 8 years of relevant experience in retail management and trade marketing.

• Outstanding communication, analytical, and presentation skills.

• Proficiency in English is essential.

• Strong leadership and team management skills.

• Excellent problem-solving abilities and strategic thinking.

• Proficient in data analysis and interpreting retail metrics.

• Ability to work collaboratively with cross-functional teams.

• Expertise in trade marketing principles and practices.

• Strong project management skills to handle multiple trade marketing initiatives simultaneously

• Based in Johor Bahru

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