Product Marketing Manager, South Asia, Frontier Markets (Urdu, English)
Date: 1 week ago
City: Kuala Lumpur
Contract type: Full time

Minimum qualifications:
Responsibilities
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing working across one or more marketing fields (i.e. tech marketing, brand management, strategy consulting, corporate affairs/CSR, product marketing, social).
- Experience managing cross-functional or cross-team projects.
- Ability to communicate in Urdu and English fluently to engage with local stakeholders.
- Experience in creating and executing high-impact meaningful integrated marketing campaigns (e.g., offline, online, activations; unconventional and innovative campaigns/activities beyond traditional media buys).
- Experience organizing and pushing a program forward, identifying a clear path for all parties, and keeping the group on time and on goal.
- Experience with leadership in managing multiple projects and influencing senior internal and external stakeholders.
- Ability to self-initiate and think on their own.
- Excellent problem-solving skills and the ability to develop and understand strategy.
Responsibilities
- Uncover insights about users, advertisers, Key Opinion Formers and the Digital Ecosystem to inform initiatives and communication strategies.
- Lead the rollout of new products and programs from conceptualization, strategy, planning to execution of initiatives, localization of content, partnerships, communications, plans and integrated brand campaigns.
- Internalize and bring to life the Google brand, voice, mission and values in a single cohesive narrative around Google’s commitment to the country throughout the different initiatives that are launched.
- Work closely with, coordinate, guide and influence cross-functional stakeholders to ensure maximum impact on the Google brand among key opinion formers. Manage external agencies and partners to structure and execute programs, and efficiently deliver on campaign purposes and business goals.
- Support executive communication within Marketing and to other cross-functional teams.
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