Product Marketing Specialist

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This Position Reports To

Product Marketing Manager

Your Role And Responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

This role is contributing to the Electrification Distribution Solution Business based in Petaling Jaya, Malaysia.

You Will Be Mainly Accountable For

• Implementing the local go-to market product marketing strategy including definition and communication of product value propositions, product positioning in accordance with the global product marketing strategy.
• Achieving product marketing targets, budgets through regular oversight and definition and implementation of improvement plans as needed.
• Executing annual marketing plan in conjunction with relevant business units/product groups. Preparing business plans focused on business development for a defined market.
• Supporting the local Sales organization and customers in identifying technically suitable, cost-effective solutions and in preparing or assisting with complex technical and commercial offers aligned with customer specifications, internal guidelines, and sales directives.
• Coordinating market analyses with sales team members and defining appropriate forecasts and plans. Evaluating and sharing customer research, market conditions and competitor data.
• Overseeing sales execution for assigned products by providing relevant materials and guidance to sales team(s).
• Driving sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for each salesperson. Facilitating know-how sharing and cross collaboration.
• Taking ownership of product expertise in medium voltage technologies, with a strong emphasis on protection relays and digital solutions such as Electrical Network Monitoring and Control Systems (ENMCS), Distributed Control Systems (DCS), and Remote Terminal Units (RTU). You will also be responsible for supporting order management processes and contributing to accurate order and revenue forecasting.
  
  

Qualifications For The Role

• Degree/Diploma in Electrical/Electronic Engineering.
• Minimum 5 years in Engineering product management/sales.
• Experience in medium voltage Product such as switchgear, protection relay, and digital system solutions portfolio and in order management and order forecast/revenue forecast is an added advantage.
• Proven ability to develop and manage customer relationships.
• A collaborative, solutions-oriented approach, and strong product-to-market sense.
• Fluent in written and spoken English and ability to influence both internally and externally.
• Willingness to travel 30% locally.
  
  

More About Us

ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium-voltage link between high-voltage transmission systems and low-voltage users. With ABB Ability enabled connected solutions at its core, the offering includes medium-voltage air- and gas-insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors, motor control centers, as well as low-voltage switchgear for the ANSI standard markets.

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