Product Specialist
Abbott
Date: 3 weeks ago
City: Petaling Jaya
Contract type: Full time
Primary Objective
Specialized Knowledge/Skills:
- To ensure achievement of team and individual sales targets
- To make regular sales calls to related healthcare professionals - Interventionists and cardiovascular lab staff (i.e. technicians, radiologists, nurses), to promote AV products by providing detailed product information, technical specifications and latest clinical data.
- To develop and implement effective sales plan in assigned territories, in accordance with set budgets, sales volumes, product mix and timescales.
- Regularly review sales objectives and strategies according to the overall company's objectives and policies
- To provide professional and technical advice to Drs/Interventionists and cath. Lab staff on PTCA cases – specifications & properties of AV products for the various clinical scenarios
- Prepare sponsorship documents & organize assigned marketing activity ie local & overseas medical congresses
- Plan & organize teaching programs by local & foreign physicians in assigned accounts
- Organise & deliver product presentations to healthcare providers
- Implement marketing strategies & messages to promote and increase market share of assigned products
- Track implementation & MS % in accounts
- Coordinate marketing programs and promotional campaigns as assigned
- Prepare sponsorship documents & organize assigned marketing activity ie local & overseas medical congresses
- Prepares annual volume (Unit) , ASP and MS% forecasts, promotional activities & expense budgets
- Gather market & competitive information to prepare for product launches in the assigned territories.
- Execute product launches & track success
- Keep track of territory performance & market share , provide feedback & propose action on sales issues ( eg pricing , positioning , activities )
- To keep abreast of competitors’ activities/information and keep the company updated at all times
- Participate In training programs ie Journal clubs
- Keep updated on new hosp / cath lab opening– propose entry strategy into new accounts
- To propose consignment levels of the inventory in assigned accounts & Regular review of consignmemt levels to ensure optimal stock levels
- close monitoring to report product usage,and ensure products are replenished
- ensure necessary documentation is completed by various parties until billing is completed
- Keep track of govt hospital usage & outstanding purchase orders , and follow-up with purchasing dept / bumiputra agents for all necessary documentation ( quotation , PO )to ensure prompt billing
- Work with sub-distributor, if any , to ensure prompt reporting of usages
- Conduct regular stock checks in the labs, ensuring minimal stock discrepancy. Follow-up to trace & check product usage in case of discrepency
- Check product expiry dates & propose action, including stock rotation to other centres
- Handle product complaints promptly in accordance to AV’s policies
- To lead projects as assigned by direct reporting manager
- To ensure full compliance of Corporate policies and procedures
Specialized Knowledge/Skills:
- Cardiology based clinical & technical knowledge and sales experience.
- Strong clinical background of PTCA & Able to read/interpret CINE and discuss clinical cases with interventionists
- Product & technical knowledge of AV products
- Medical , Healthsciene or Nursing background
- sales and marketing experience in cardiology
- Excellent Interpersonal & communication skills.
- Strong selling & negotiation skills
- Good Presentation skills
- Good spoken English
- Knowledge of MS word, excel, powerpoint.
- Able to work long/odd hours
- Proven sales track records of at least 5-years
- Class 3 driving license
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