Regional Marketing Lead, APAC

Primary Job Function

Our unique pharmaceutical business offers exposure to medicines, vaccines and consumer healthcare products across a patient’s life cycle from conception to later life, with brands coming from; our established business, wholly owned local companies and local brands. We have an exciting opportunity for the right person to join our regional marketing team; to help transform the business and deliver on our ambition to grow the business with our expansion in to e-commerce and digital healthcare services.

Beyond day to day marketing, there will be involvement with Business Development (BD) to build the product pipeline and fill the innovation hub. The right candidate will be able to work independently and be creative and passionate.

The role is tasked with (1) innovative marketing plans, in partnership with affiliate businesses and the global marketing team (2) forecasting marketing initiatives based on consumer insights and analysis of new business opportunities (3) enhancing the capabilities and talent pipeline in the marketing organization (4) leading programs to deliver on the APAC strategy to double the size of the business.

The position is responsible for also working closely with cross functional teams across the geographies.

Core Job Responsibilities

• To review and support the APAC region’s strategic business plans for the group of products and to support APAC region’s sales and share growth for the group of products with a focus on current as well as the product portfolio of new launches.
• Provide support to affiliate to assure the commercial success of assigned brands/TA
• Ensure APAC EPD builds and enhances a Marketing led mindset with insights, patients and customers at the core of everything delivered.
• Develop project and marketing plans supporting new product introductions from both internal and external resources
• Success in the role will take into account the delivery of sales against Plan numbers, utilization of the promotional support budget and improved market share of brands across TAs.
• Design, manage and support marketing insights driven brand plans for APAC EPD with the involvement as appropriate of all key stakeholders. The plans should identify future trends and address all key issues, CSFs and execution steps.
• Work cross functionally across APAC in executing the annual and long-term marketing plan.
• Ensure Affiliate Marketing plans are reviewed, challenged and executed well.
• Design, plan and organize execution of key regional marketing programs for the brands including digital and multichannel customer engagement.
• Create mechanisms to monitor and assess execution of marketing programs. Adapt plan and tactics accordingly
• Be responsible for regional launch plans and ensure optimal utilization of the planned promotional support budget
• Ensure suitable commercial input for NPD business case evaluation (clinical development and Licensing & Acquisitions (L&A))
• Leverage market insight and market research programs for key brands to answer key questions posed by the brand to deliver on unmet needs
• Ensure capability building across the region in launching new BGx and marketing BGx
• Collaborate with sales team and reinforce portfolio selling and category management
• Reinforce best practices sharing across affiliates.
• Represent Asia in Divisional/Global Marketing forums
  
  

Minimum Education/ Experience

• Business degree – Graduate or Post-graduate
• +8 years of pharmaceutical marketing experience
• Regional experience is an asset
• Local experience in APAC with ideally at least 1 year experience in sales on top of marketing
• Knowledge of APAC pharmaceutical market
• Experience in Oncology, Immunology, Respiratory TAs
  
  

Skills & Competencies

• Fresh growing mindset thinking that shows innovation and ambition.
• Keen interest to challenge the status quo in order to transform the business
• Agility and clear communication skills to be a key influencer with a variety of stakeholders
• Hungry for a challenge
• Resilience to upgrade thinking with the objective to grow the business
• Intrapreneurial, takes initiative and comfortable to take the lead
• Exuding high energy, demonstrating progressive thinking that is market competitive
• Insights driven brand builder. Brand champion
• Comfortable to operate with multiple competing priorities with limited resources
• Collaborative leadership style, able to bring multiple parties together to resolve an issue
• Excellent interpersonal skills