Regional Sales Operations Assistant Manager – East Coast

JOB TITLE: REGIONAL SALES OPERATION ASSISTANT MANAGER – EAST COAST

LOCATION: MALAYSIA

Who You Are You And What You'll Do

Support the execution of the customer business plan by driving operational Execellence across sales processes, system, and in-store execution.

Collaborate closely with sales, csp and distributor partners to ensure seamless operations, accurate forecasting, and effective resource deployment in East Coast.

To increase our brand's market share at point-of-sale level by building excellent business relationship at store level, managing the store ordering process and ensuring high quality in-store presence of our brands

TEAM STRUCTURE

Reporting to: National Operations Manager

Your Role/Key Responsibilities

Merchandising Strategy & Fields Execution

• Lead overall merchandising agenda across all channels (DT, MT and H&B) in East Coast
• Ensure Perfect Store KPIs are met: core-range on shelf-availability, planogram compliance, pricing accuracy, POSM placement and visibility standards.
• Work with DTM/CDM to roll out activation plans and promotional visibility tools seamlessly in trade
• Conduct regular market visits and retails audits to assess execution quality.
  
  

Third-Party Merchandiser Management

• Manage and oversee third-party merchandiser agencies in East Coast.
• Develop clear KPIs and scorecards for merchandiser performance ( ie call compliance, execution quality )
• Lead onboarding and continuous training programs to build frontline capability
• Drive route optimization, coverage planning, and team productivity tracking.
  
  

KPI Review with both Internal & External

• Set up and lead structured bi-weekly performance reviews with distributor PICs
• Review field performance, outlet coverage, planogram execution and campaign rollouts.
• Address operational bottlenecks and agree on corrective actions with clear timelines.
• Track merchandisers attendance, attraction and outlet revisit frequency to ensure effectiveness.
  
  

Merchandising Efficiency & Problem Solving

• Identify operational gaps and propose practical solutions for field productivity
• Benchmark best practices from other regions and pilot new ways of working where applicable
• Provide timely and accurate field execution reports using Power BI
  
  

Key Stakeholders

• Internal: Customer Development, Finance, Marketing
• External: Key Distributive Trade and Modern Trade Key Account Customers
  
  

TRAVEL

50% of the time for travelling.

ARE YOU INTERESTED?

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.