Sales Director

About Us

Here at Tarro, we build products that empower small brick-and-mortar restaurants by liberating them from the operational burdens of running their business. Our multi-product ecosystem offers AI-enabled order taking, delivery enablement, payment solutions, and point-of-sale software. At Tarro, we combine technology and human expertise to solve real-world problems facing small business owners.

We believe small restaurant owners deserve access to the same technology that large chains use at an affordable price. With 5x revenue growth over the last three years and thousands of loyal customers, Tarro has become a trusted partner to independent restaurants across the globe.

What we’re looking for

We are seeking an experienced Director of Sales to lead, scale, and revamp our go-to-market (GTM) playbook for both our Malaysia sales team, as well as our U.S. based team members, encompassing onboarding programs, performance expectations, and leadership development. This role will play a key part in fostering a stronger team dynamic, building leadership capabilities, and driving our sales and SDR teams to achieve consistent performance metrics, including onboarding 90+ clients monthly.

What you’ll accomplish

• Design, execute, and optimize the GTM playbook for Account Executives, SDRs, and Sales Managers.
• Overhaul the onboarding process and performance management to establish clear success metrics at every role level.
• Build a high-performance leadership culture across sales and SDR teams, fostering strong team collaboration and trust.
• Achieve and sustain consistent client onboarding rates of 90+ per month while driving aggressive revenue growth.
• Collaborate with marketing and operations to develop robust pipelines and ensure accurate sales forecasting.
• Develop your team members by being directly involved in client engagement, side-by-side with your sales and SDR professionals
• Personally invest in the development of your leadership team and each individual contributor.
• Listen to calls and provide feedback to both leaders and front-line sellers.
  
  

Year 1 Deliverables

• Continuously test, challenge, improve, implement & scale a revamped sales playbook - taking a first principles mindset to identify & improve gaps
• Achieve monthly client onboarding goals of 90+ with scalable systems and processes.
• Become one of the top 3 sales performers in the first 6 months by deeply understanding our client, setting the standard for Tarro AE’s & SDR’s
• Build a great team of SDRs & AE’s, such that at any given period 70% of them are meeting quota
• Establish and be a critical part of a two-way feedback loop between prospective clients, the sales team & the product team, continuously taking inputs from both & distill them into relevant, consumable and actionable messages
  
  

About You

• Good written communication skills - experience having to inform and persuade a group of people through long-form writing
• Experienced being side-by-side with their people, and are not afraid to be the one making calls
• You've successfully worked through others to deliver a challenging goal or quota with meaningful business impact
• You've been in the top 10% of a high-performing and consistently over-delivering sales team, ideally selling in a short sales cycles or in fast-paced, high volume sales environments
• Proven ability to identify roadblocks to selling and work cross-functionally to remove them
• Driven to over-deliver, and are never satisfied with status quo
• Experience being a direct point of contact and critical partner to a product team.
  
  

Bonus points

• 5+ years of sales management experience in a tech company
• Experience in restaurant technology sales or a similar field
• Working for a US-based company
• Proven track record in solution-based SaaS sales
• Proficiency in Salesforce for pipeline management and forecasting
• Experience with sales tools, CRM, pipelining, etc