Sales Manager - Malaysia, Indonesia, Indochina

Treasury Wine Estates


Date: 2 weeks ago
City: Petaling Jaya
Contract type: Full time


About us

Treasury Wine Estates (TWE) is one of the world’s leading wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands, click here.

About the role

The key focus for the Sales Manager is to take full ownership for the development and execution of business plans that deliver our volume and profit objectives across Key Retail Accounts, Distributors, On Premise and E-commerce in Malaysia, Indonesia & Indochina.

The Sales Manager is responsible for the development of multi-level relationships with strategic accounts, with accountability for all aspects of commercial planning, customer development and execution with each customer and distributor. The role is also responsible for coordinating cross-functional customer support from marketing, insights, commercial finance and supply chain to build category and customer development capability. The role holder will also work to ensure that Treasury Collective has a leading position in the wine category in these markets by maximising coverage and building direct relationships with key accounts, wholesalers, e-commerce players and other customers in each market.

  • Developing a strong team ethic and collective responsibility for delivering the plan across the team and cross functionally.

  • Collaborating with the team in TC on plans, opportunities, and risks.

  • Strong knowledge and understanding of market conditions to minimise risks and maximise opportunities.

  • Building strategic customer relationships with key retailer and distributor.

  • Optimise route to market with strategically aligned partner.

  • Ensure that the distribution plan is well executed and TC are available in all the relevant channel.
  • Drive depletions significantly across all channels.
  • Full involvement in long term planning, annual strategic review and annual budget planning processes.

  • Develop country, channel, and customer strategies, in line with the overall business strategy, regional business plans and targets and in collaboration with the wider cross functional teams.

  • Achieve agreed growth targets through effective leadership of sales and indirectly cross functional teams. Growth goals to be achieved in terms of:



- Revenue

- Volume

- Gross Profit

- Depletion

  • Distribution/listings - (Setting and achieving distribution targets)

  • In collaboration with the finance team, manage the D&R budget through the investment review process to ensure we optimize our resource to achieve our growth targets.

  • Work closely with the marketing team to ensure best in class execution, and significantly ramp up our in-store availability and presence across all domestic markets and use shopper insights where relevant to drive category captaincy.

  • Ensure implementation of business plans is achieved through managing the performance of the team and that the team is managed within agreed budgets and costs.

  • Develop and maintain strong level of knowledge and understanding of market trends and competitor activity to enable fast decisions to benefit TC’s business.

  • Meet requirements of the individual and team Performance Management process.



About you

  • Degree in Business, Commerce, or Marketing preferred

  • Trade / Liquor knowledge, ideally accredited Wine Education and Beverage qualification

  • Extensive experience in FMCG, preferably in the wine industry, with proven team leadership skills, senior sales and national account management experience.

  • Drive for results, building strong relationships, good collaborator

  • Creating value through networks

  • Influencing skills

  • Exceptional leadership skills

  • Advanced Negotiation skills

  • Sound knowledge of branding

  • Structured strategic thinking and planning

  • Commercial acumen, understanding of core business processes

  • Insightful interpretation of trends & insights

  • Communication skills

  • A proven track record of performance and delivery

  • Strong problem solving skills

  • Ability to constantly drive profitability


Why you’ll love it here:

  • Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.

  • We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.

  • Enjoy the world’s most desirable wines through our generous employee product allowance

  • Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!



We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here.



It takes all varietals!

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.

All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact [email protected], quoting the job title and reference number. 

How to apply

We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.

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