Sales Specialist - Critical Power

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Sales,Service & Project Execution Leader


Your Role And Responsibilities

In this role, you will have the opportunity to be responsible for the sales of Critical Power products and solutions across Malaysia with a focus on the Semiconductor & Electronics manufacturing industry, in line with the division strategy. Each day, you will achieve both qualitative and quantitative sales targets to ensure sustainable order growth, revenues, profitability, market share, and customer satisfaction. You will also showcase your expertise by identifying and developing new sales opportunities and collaborating with both the SEA Critical Power and Malaysian Electrification business to ensure success for ABB.

The work model for the role is:

This role is contributing to the Electrification, Smart Power, Critical Power Product Group in South East Asia. Main stakeholders are Business Manager, South East Asia, Critical Power.

You will be mainly accountable for:

• Identifying and driving the development of new market opportunities in the designated market.
• Ensuring efficient marketing activities and communicates value proposition to customers.
• Managing administrative procedures in sales processes along with supporting cash collection and project management activities, when needed.
• Engaging with customers about details related to delivery time, payments, and general terms and conditions, in line with ABB’s offering and strategy.
  
  
  

Qualifications For The Role

• You are passionate about engaging with customers to understand their needs and challenges, enabling you to bring them value with ABB solutions.
• You are engaged in working with semiconductor and electronics manufacturing and the Critical Power market
• You have 3+ years of experience in technical solutions sales (OPTIONAL: working as field service engineer with UPS & Critical Power systems)
• Possess an enhanced knowledge of Semiconductor Manufacturing process
• Degree in Electrical Engineering
• You are at ease communicating in English with additional relevant local languages an advantage.
• You hold current drivers license valid in Malaysia
  
  

What's in it for you?

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.


More About Us
ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world’s largest data center companies with advanced energy-efficient UPS solutions. The Division’s ABB Ability Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions.

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